Independent advertising agency Crossmedia, one of the biggest minority-led independents, stands as a exemplary model of representation.
In a recent development, Matt Schroeder has re-joined Crossmedia (XM) as the managing director of their analytics and data arm, Redbox. Schroeder's return to the agency marks an example of boomerang employment at Crossmedia, a trend that has seen 10 employees return this year.
Schroeder, one of the former XM employees, left the agency in May 2021. Prior to his return, he worked at Omnicom's OMD and Accenture. The decision to return to Crossmedia was influenced by the company's culture, which Schroeder found to be a significant factor.
Crossmedia, known for its commitment to equal employment opportunities and cultivating a diverse and inclusive company culture, emphasizes non-discrimination in hiring and workplace environment. While they may not publicly benchmark their DEI efforts against other agencies, they prioritize internal equity and inclusion, as reflected in their culture and policies.
This approach aligns with industry standards around internal diversity and inclusion. However, larger agencies like MediaCom and Havas Media combine these efforts with more formalized and publicly visible DEI strategies. These agencies have extensive global DEI programs, including employee resource groups, partnerships, and public reporting.
Crossmedia's Glassdoor rating of 4.3 is impressive, with MediaCom and Havas Media earning 3.7. Employees at Crossmedia rate the company 4.3 out of 5 stars on Glassdoor, indicating a positive work environment.
Schroeder's return to Crossmedia highlights the agency's success in fostering a culture that attracts and retains talent. As the managing director of Redbox, Schroeder will undoubtedly contribute to Crossmedia's ongoing efforts in data-driven marketing solutions.
[1] Crossmedia's commitment to non-discrimination: https://www.crossmedia.co.uk/about-us/ [2] Crossmedia's diversity and inclusion statement: https://www.crossmedia.co.uk/about-us/diversity-and-inclusion/ [3] Crossmedia's DEI initiatives: https://www.crossmedia.co.uk/about-us/diversity-and-inclusion/our-commitment/ [4] MediaCom's DEI initiatives: https://www.mediacom.com/uk/our-people/diversity-inclusion-equity/ [5] Havas Media's DEI initiatives: https://www.havas.com/uk/about/diversity-and-inclusion/
- Schroeder, attracted by Crossmedia's commitment to a diverse and inclusive company culture, saw the opportunity for a career that prioritizes non-discrimination, aligning with his values in finance and business.
- As Crossmedia continues to focus on fostering a welcoming environment for all employees, they stand out amongst agencies, with their dedication to DEI initiatives in their data-driven marketing solutions, as well as in their positive Glassdoor ratings, surpassing MediaCom and Havas Media.
