Indochino extends women's clothing line to all retail locations and online platform
In a significant move, Indochino, the popular made-to-measure clothing brand, has expanded its women's offering and launched its first-ever dual-gender advertising campaign.
Indochino's Spring/Summer 2023 collection marks the beginning of this exciting new chapter. The company's women's collection, which was first announced in late 2021, has undergone a successful pilot program and is now available in all Indochino stores and on its e-commerce site.
The test rollout of Indochino's women's custom suit offerings was at select company showrooms, and the expanded offering was announced simultaneously with the launch of the Spring/Summer 2023 collection. The company's mission to empower shoppers to create custom clothing to feel like their truest self now extends to women.
Indochino has shown growth over the past several years with a business model that marries individualized custom-made suits with a moderate price point. The retail sales of women's suits in the U.S. increased 15% to $883 million in 2022, reflecting growing consumer demand for personalized fashion.
Indochino's dual-gender advertising campaign was photographed in Oaxaca, Mexico, and was inspired by Oaxaca's lively colours, rich heritage, artistic architecture, and textile-making traditions.
The company, which was founded in 2007 as a pure-play e-commerce made-to-measure men's suiting brand, has been expanding its physical presence. In 2021, Indochino opened 21 shop-in-shops within Nordstrom, and as of August 2025, Indochino has set up five additional shop-in-shops within Nordstrom stores, joining similar installations at 33 other Nordstrom locations. The newly added Nordstrom locations with Indochino shop-in-shops are at Aventura Mall and Boca Raton in Florida; Park Meadows Mall in Colorado; Woodfield Mall in Illinois; and Westfield Southcenter Mall in Washington.
Indochino's women's collection comes in both a premium and luxury version. The pricing for the collection is in line with made-to-measure apparel market standards, with suits starting at $449, and separates starting at $99.
The expansion reflects growing consumer demand for personalized fashion and the success of their collaboration with Nordstrom. Indochino operates about 60 showrooms across North America and is increasing its physical presence through Nordstrom's platform.
Indochino reported a 40% increase in year-over-year revenue in 2022, and the company's EBITDA remained positive. However, specific data for Indochino's women's line pricing or sales performance were not provided in the available information.
CEO Drew Green expressed optimism about the continued growth of the women's collection, stating, "We're excited to continue to grow our women's offering and cater to the increasing demand for personalized fashion."
[1] Source: Indochino Press Release, August 2025 [3] Source: Indochino Financial Reports, 2022
- The expansion of Indochino's women's offering, signifying the brand's entry into a broader market, is a strategic move aimed at catering to growing consumer demand for personalized fashion across diverse industries, such as lifestyle, fashion-and-beauty, and retail.
- Indochino's AI-driven business model, which seamlessly blends custom-made apparel with a moderate price point, has witnessed significant growth over the past several years, reflecting an increasing trend of war for market share in the competitive fashion industry.
- The dual-gender advertising campaign, photographed in Oaxaca, Mexico, serves as a powerful tool for Indochino to establish a strong brand identity and appeal to a wider audience, transcending traditional gender-specific marketing strategies in the fashion industry.
- With the success of its collaboration with Nordstrom, Indochino is looking to AI and digital technologies to further develop its retail and finance strategies, positioning itself at the intersection of modern business and the ever-evolving fashion industry.
