International gaming corporation, IGT, renames its global lottery division as Brightstar.
Cashing in on the Future: IGT's Global Lottery Business Rebrands as Brightstar Lottery
It's a brand new era for International Game Technology (IGT) as their global lottery business is hereby known as Brightstar Lottery, as announced on June 17th. This transformative move follows the anticipated sale of IGT's Gaming and Digital business divisions to Voyager Parent, LLC, owned by Apollo Global Management, a deal expected to close as early as July 1st.
Brightstar Lottery aims to soar as a standalone, dedicated global lottery powerhouse. With services spanning nearly 90 lottery customers across six continents, it currently ranks as the primary technology provider for 26 of the 46 lottery jurisdictions in the United States, as well as seven of the world's ten largest lotteries.
Brightstar Lottery's CEO, Vince Sadusky, has declared that the company will embark on a forward-thinking journey, aiming to empower lottery customers worldwide by navigating the digital age, adapting to evolving player expectations, and embracing an expanding diversity of gaming options.
Brightstar's ambition is to propel lotteries into the future, captivating players with the genius of groundbreaking lottery technology and services. The company's vision remains steadfastly focused on the lottery sector, eschewing the broader gaming operations that will be managed by Voyager Parent, LLC.
In light of this shift, there's a hint of change in the air for IGT. Amidst recent controversies surrounding their operations within the Texas Lottery, which have raised questions about jackpot winnings and lottery terminal deliveries, this rebrand may mark a strategic move to concentrate on breakthrough innovation and responsible expansion within the lottery sector.
In short, Brightstar Lottery steps forth as a beacon of global lottery technology and services, prepared to seize the opportunities presented by digital advancements and market transformations, while distancing itself from the broader gaming domain soon to be under the management of Apollo-affiliated interests.
Brightstar Lottery, the rebranded global lottery business of IGT, aims to navigate the digital age and adapt to evolving player expectations, focusing on empowering lottery customers worldwide with innovative gaming options. As a standalone entity, it will forgo the broader gaming operations to be managed by Voyager Parent, LLC, indicating a strategic shift towards breakthrough innovation and responsible expansion within the lottery sector.
