Meet John Linger and the Black Brand: Embracing Diversity with Style
Interview with John Linger, Proprietor and Creator of Black Fashion - Black brand presents a diverse, all-encompassing lifestyle ethos
our website: Hey there, let's chat about me and my company!
John Linger: Born in Suriname and raised in the Netherlands, my early life was filled with sports, martial arts, and military service. Now, I'm a personal fitness trainer, teaching others to take control of their lives and reach their goals. My passion for empowerment led me to found the Black brand, a lifestyle brand built around inclusivity and diversity.
In today's divisive world, it's crucial to celebrate all colors. The Ace represents the highest card in the deck, symbolizing standing out for who you are and what you stand for. Hence, our slogan: Black Strong & Bold. In the coming years, we'll expand our collection to include sportswear and bags, collaborating with young, talented designers to bring fresh perspectives to the table.
our website: So, what makes Black Fashion Brand stand out?
John Linger: Authenticity is at the heart of everything we do. We use high-quality fabrics, offer fair production practices within Europe, and work with a small, dedicated team who shares the same vision. These choices ensure our clothing lasts and exudes quality.
our website: I love that Black Fashion Brand stands for an inclusive vision. What's your secret?
John Linger: My leadership approach is about trusting my intuition, never giving up, and always striving for honesty. Embracing mistakes as learning opportunities has been key to my growth. I also value respect, development, and perseverance in all aspects of my life and company.
our website: What drove you to start Black Fashion Brand?
John Linger: I've always been drawn to powerful appearances, and I wanted to create a brand that drew people in with its inclusivity. Our clothes are designed for those who feel strong and confident or stand for our message.
our website: I'd love to hear about your journey to success. What were some key challenges?
John Linger: I faced skepticism when announcing the brand, but I've learned to trust my instincts and surround myself with people who share my vision. Standing firm and trusting myself have been crucial to my journey.
our website: In a competitive industry, how does Black Fashion Brand stand out?
John Linger: Our hoodies are designed with western European winters in mind, creating a warm yet stylish piece that boasts our logo and quality craftsmanship. We also prioritize cultural authenticity, inclusivity, and sustainability in all our collection.
- At the core of my business philosophy are:
- Respect – no disrespect, no business.
- Perseverance – building a business takes time.
- Honesty – be transparent.
- Empowerment – give everyone a chance to shine.
- Growth – learn from mistakes and grow.
our website: What does the future hold for Black Fashion Brand?
John Linger: In the next couple of years, Black Fashion Brand will take a more prominent position in the market, collaborating with industry partners to increase brand awareness. We'll continue expanding our collection and exploring innovative designs that reflect our cultural roots.
our website: Thanks for taking the time to chat!
John Linger: My pleasure! Following our journey on Instagram @blackfashionbrand or LinkedIn will keep you updated on new drops and collaborations. Stay strong and bold!
- John Linger founded the Black brand, a lifestyle brand centered around inclusivity and diversity that also stands for authenticity, quality, and sustainability in fashion.
- With his leadership approach emphasizing trust, resilience, honesty, respect, and perseverance, John Linger built a brand that embodies empowerment and growth.
- As the fashion industry becomes more competitive, Black Fashion Brand differentiates itself with warm, stylish hoodies, cultural authenticity, inclusivity, and sustainability.
- The Black brand, originally rooted in personal fitness, has expanded beyond martial arts to create an inclusive collection that includes clothing and accessories for all, mirroring John's passion for leadership and empowerment.
- In the future, John Linger plans to further grow the Black Fashion Brand by expanding its reach and collaborating with industry partners, while continuing to develop innovative and culturally-relevant designs that reflect the brand's commitment to inclusivity.
