Interview with KPMG's Deputy Chair and US Managing Principal, Atif Zaim, spanning across two sessions
In an exclusive two-part interview on our website.com, Atif Zaim, the second-in-command at KPMG and the U.S. Managing Principal, reflects on his time at the big four accounting firm and discusses the evolving landscape of leadership in public accounting.
As the incoming Deputy Chair, Zaim's role is pivotal, leading KPMG's U.S. operations and guiding the firm through a period of transformation. With over 30 years at KPMG, his deep experience shapes his leadership approach, particularly in helping both partners and clients navigate technological change and service evolution.
Zaim discusses the importance of professional services integrating technology, such as AI, and how private equity impacts KPMG’s offerings. His leadership is critical for positioning the firm to deliver greater value and clarity of purpose in a competitive marketplace.
One of the key issues Zaim addresses is the 150-hour CPA rule, a topic that has been a subject of debate in the industry. He also talks about motivating teams during pushback and the importance of communication within the firm's large U.S. workforce of 36,000 employees.
Zaim also emphasizes the importance of maintaining a clear purpose and serving websites and C-suites in a fast-changing environment. Public accounting firms, including KPMG, are under pressure to respond to shifting client expectations and adopt new technologies.
In the interview, Zaim also highlights the importance of family communication, considering it as important as any other leadership skill. His insights offer a unique perspective on the pressures facing public accounting firms and the role of leadership in navigating these challenges.
- In his role as Deputy Chair, Atif Zaim oversees the integration of technology, such as AI, into KPMG's business operations, shaping the firm's future in the financially competitive landscape.
- Zaim stresses the significance of effective leadership in guiding KPMG's workforce of approximately 36,000 employees and nurturing their careers, especially during challenging transformation periods.
