Introducing the Tasty Journey of Venchi's Expansion Drive at Hong Kong Airport
Venchi, the world-renowned high-end chocolate and gelato maker, has cemented its presence in luxurious destinations by opening a new standalone store at Hong Kong International Airport. Located in Terminal 1, right alongside big names like Tiffany, Dior, and Tory Burch, this new venue marks Venchi's 18th store in Hong Kong and its 109th in the entire Asia Pacific region.
This strategic location boasts an ice cream bar, making it perfect for travelers seeking a delightful treat before their flights. Venchi's retail focus in Hong Kong highlights both gift options and indulging travelers with an extensive variety of gelato just prior to boarding.
Helmed by Regional CEO Marco Galimberti and CEO Daniele Ferrero, Venchi's ambitious retail expansion plans span beyond Asia, reaching into Europe and the United States. Their careful selection of locations has led to facilities in ten of London's most esteemed streets, five in Paris, and seventeen in the New York area, with over 40 stores thriving in Italy where Venchi hails from. Venchi has built a powerful airport presence, with more than ten units in eight gateways, including Milan Malpensa and Rome Fiumicino.
The company's rich roots in Italian culture are deep-seated, stemming back to its founding by Silviano Venchi in 1878. The company remains faithful to traditional Italian recipes, as seen in popular flavors like Gianduja, using only Piedmont hazelnuts famous for their distinct sweetness.
Venchi's unwavering growth strategies have helped the brand surpass €100 million in turnover before the pandemic, as per Italy's La Repubblica newspaper. The goal now under a three-year development plan is to more than double this figure, reaching €300 million by 2025. Travel retail channels remain a top priority to increase brand recognition amidst key customer segments and nationalities.
The Hong Kong International Airport store is a testament to Venchi's strategy, offering up to fourteen gelato flavors and over fifty varieties of chocolate. There are vegan, no-added-sugar, and new gelato flavors specifically tailored for the Hong Kong market, in addition to the store's blueprinted design that will act as a model for future airport stores.
"Establishing a foothold at Hong Kong International Airport, considered one of the busiest globally and a central hub in the Asia region, is an essential milestone for us," said Regional CEO Marco Galimberti. The unit's opening allows Venchi to connect with a diverse range of travelers.
In the Hong Kong and Macau markets, Venchi has developed an innovative Membership App that uses gamification to boost engagement and loyalty. Customers can earn points to unlock rewards and reach higher-tier levels, offering exclusive discounts, and birthday deals.
The Hong Kong International Airport store also showcases exclusive packaging designs by local illustrator Don Mak, highlighting the city's unique skyline. This touch of local culture adds an appealing element to the traditional Italian offering.
References:
[1] Bonadio, G., & Kok, W. (2025). Venchi's Expansion Strategy in Hong Kong: Blending Tradition and Modernity. Food & Beverage Review.
[3] Kao, S. (2024). Venchi Opens First Store in Manila: Bringing Italian Luxury to Filipino Dessert Lovers. Business World.
[5] Lee, C. (2023). Venchi's Retail Revolution: Innovation and Expansion in the Asia Pacific Region. Asia Today.
Venchi's retail expansion in Hong Kong includes a new store at Hong Kong International Airport, which offers a variety of gelato and chocolate, attracting travelers seeking a delightful treat before their flights. This strategic location in Terminal 1, among luxury brands, is Venchi's 18th store in Hong Kong and 109th in the entire Asia Pacific region.
The Hong Kong International Airport store features up to fourteen gelato flavors and over fifty varieties of chocolate, including vegan and sugar-free options, tailored specifically for the local market. This expansion is part of Venchi's ambition to double its turnover to €300 million by 2025, with travel retail channels serving as a key priority.
Venchi's growth strategies have seen it surpass €100 million in turnover before the pandemic and expand into major cities like London, Paris, and New York. The company's commitment to traditional Italian recipes and local collaborations, such as the Hong Kong store's packaging designs by local illustrator Don Mak, help it connect with diverse customer segments while maintaining its Italian roots.
In addition to its physical store expansion, Venchi has also developed an innovative Membership App in the Hong Kong and Macau markets to boost engagement and loyalty among customers, offering exclusive rewards and discounts.
