ITV Studios Bolsters Business & Data Teams for Digital Growth
ITV Studios has strengthened its Business Development and Data & Insights teams with key appointments, aiming to capitalize on opportunities in new content formats, off-air exploitation, and commerce. Tom Clark, EVP, Global Sales & Commercial Strategy, highlighted the critical role these divisions play in driving growth in the evolving digital and media landscape.
Yannis Ioannidis joins as SVP, Business Development, bringing extensive international experience from roles at TikTok and Deutsche Telekom. He will identify and evaluate strategic opportunities in new content formats, off-air exploitation, catalogue expansion, and commerce. Will Johnson, previously from ITV Studios Global Content, joins as Business Development Manager, supporting Ioannidis.
Jason Fletcher, with nine years of experience at Sky leading data, analytics, and content strategy teams, takes the position of SVP, Data & Insights. He is joined by Felix Eccleshare, previously at the BBC, as Senior Data Analyst. Rebecca Ameson, moving from ITV Studios Technology, joins as VP, Data & Insights. Fletcher expressed excitement to bring data and insight to strategic decision-making across platforms and partnerships. The team will drive decision-making across distribution strategy, content investment, and D2C channels via Zoo55.
ITV Studios' investments in Business Development and Data & Insights are set to enhance its global competitiveness. With experienced leaders and a strong team in place, the company is well-positioned to navigate the evolving digital and media landscape, capitalizing on new opportunities and making data-driven decisions.
