J.C. Penney Exclusively Launches Rebecca Minkoff Collections for Budget-Conscious Shoppers
J.C. Penney has bolstered its fashion offerings with two exclusive collections from designer Rebecca Minkoff. The department store announced an exclusive Bob Mackie collection earlier this month, while also expanding its partnership with the designer through the launch of RM Rebecca Minkoff.
The RM Rebecca Minkoff collection, designed with busy moms in mind, is now exclusively available at J.C. Penney's website and some stores. The 85-piece line starts at $40, offering affordable style to families on a budget, a key focus for J.C. Penney's turnaround in recent years.
Meanwhile, QVC has also collaborated with Rebecca Minkoff, unveiling an exclusive capsule collection called RM Studio x Rebecca Minkoff. This collection, however, is apparel-only and available exclusively through QVC. It's a testament to the designer's versatility and appeal to different markets.
J.C. Penney's exclusive RM Rebecca Minkoff collection is a strategic move to attract budget-conscious shoppers, following a period of declining sales. The designer's shift to a licensing model has allowed for this expansion, with the diffusion brand RM Rebecca Minkoff now available only at J.C. Penney. Both J.C. Penney and Rebecca Minkoff stand to benefit from this partnership, with the department store gaining a popular designer label and the designer reaching a wider audience.
