Jonny Brownlee discusses the blend of business and leisure in his role as a Supertri athlete
Revamped Ride with the Brownlees: Triathlon Titan Jonny Brownlee Pushes for Success with Supertri
Dive into the world ofadvanced multi-sport competitions withJonny Brownlee, the Oscar-winning Olympic gold medalist, as he gears up for Jersey's upcoming Supertri event. Brownlee, along with brother Alistair, helms Brownlee Racing, a prominent swim-bike-run team boasting other top-tier British competitors, such as Alex Yee, Beth Potter, and Jess Learmonth.
Brownlee, at the age of 35, is planning to continue racing for his beloved team for at least the next two seasons, owing to Supertri's transformative role in his career. He revived his brilliance just in time for the 2020 Tokyo Olympics, clinching the mixed relay alongside Yee and Learmonth.
In a heartfelt chat with City AM, Brownlee shared his sentiment, confessing, "Supertri has single-handedly rescued my career. As I battled injuries heading towards Tokyo, I was uncertain if I could still compete at the top level. Every time Supertri brought laughter back to my journey."
The Brit's triumphant victory at the Singapore Supertri event was a beacon of hope, affirming his potential to compete with the best athletes in the world. "Winning the Supertri event in Singapore was a game-changer," he admitted. "It reaffirmed that I could still make it."
With big dreams for the future, Brownlee is eager for his team to shine. Fostering the upcoming generation of triathletes and raising the sport's profile are essential goals, but Brownlee also recognizes the need for long-term financial stability for the team.
He elaborated, "If our team excels and we're simultaneously cultivating the next wave of young British athletes, while increasing the sport's popularity, then we've accomplished our mission. Success ensures sustainability, aids in securing sponsors, and enables us to continue the journey for several years rather than just a couple."
London-based Supertri, a brainchild of visionary CEO Michael D'Hulst and billionaire Leonid Boguslavsky, shares the same aggressive growth aspirations. They aim to amass $65m (£48m) to speed up growth, with the goal of elevating their branded mass participation events from ten to fifty.
The investment world is buzzing with endorsements for sports, and the triathlon industry is no exception. The long-distance T100 Triathlon tour, supported by Sir Michael Moritz and Warner Bros Discovery, is already proving its worth, having garnered broad interest. It too is rallying sizable financial backing.
"It's a golden era for triathlon," declares Jonny, appreciating the growing competition and popularity of the sport. "Rather than viewing different events as competition, I am convinced that this newfound attention contributes to the overall growth of triathlon, benefitting everyone."
Jonny Brownlee, in his conversation with City AM, discussed the financial aspect of his team, Brownlee Racing, expressing the importance of securing sponsors to ensure long-term sustainability and continued success in the sports business. He further shared his belief that the growing attention and competition within the triathlon industry, including events like Supertri and the long-distance T100 Triathlon tour, contribute to the overall growth of the sport, benefiting all parties involved.
