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JPMorgan Keeps 'Overweight' Rating on Adidas Despite Challenges

Adidas' surging EPS and revenue growth have JPMorgan bullish. Competition from Nike and market headwinds pose challenges, but the bank expects the company to thrive.

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This image is clicked in a room, where it looks like Store. There are so many bottles in this image and cans. There is a Banner in the middle which is indicating Supra brand. Bottom right corner there is a logo LM.

JPMorgan Keeps 'Overweight' Rating on Adidas Despite Challenges

JPMorgan has maintained an 'overweight' rating for Adidas, predicting better performance than the overall stock market today despite challenging conditions. The investment bank's optimism is driven by Adidas' strong financial results and expectations of further growth.

Adidas' recent success is evident in its earnings per share (EPS), which surged to 2.07 EUR in Q2 2025 from 1.06 EUR the previous year. This significant increase, coupled with a 2.23% revenue growth to 5.95 billion EUR, has bolstered JPMorgan's confidence in the company. The bank anticipates EPS growth to around 7.54-7.62 EUR for 2025, along with dividend increases, reflecting a robust financial position and growth across various markets and product categories.

However, Adidas faces intense competition, particularly from Nike, which has also reported strong business results and restructuring successes. Investors will closely compare the performance of the two stocks on yahoo finance, expecting similar improvements from Adidas. Despite these market headwinds, including trade risks and weakening consumption, JPMorgan maintains its positive assessment of Adidas' prospects.

JPMorgan's 'overweight' rating for Adidas underscores the company's strong financial performance and growth potential. Despite fierce competition and market challenges, Adidas is expected to outperform the overall stock market today, driven by its robust earnings growth and dividend increases.

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