Julia Schröder assumes the role of commercial managing director at edding International GmbH.
Fashioning the Future: Julia Schröder Steps into the Fore at edding International GmbH
June 2, 2025 - Get ready, world! edding International GmbH is stirring things up with an electrifying move. Julia Schröder steps onto the scene, poised to revolutionize the marketing and sales strategies of edding International GmbH, taking on the esteemed role of Commercial Managing Director as of July 1st, 2025.
Who's this powerhouse that rocks a slew of impressive credentials? Julia Schröder, a marketing and sales whiz with an astounding 20 years under her belt, is primed to steer edding International GmbH into uncharted waters. A seasoned professional, Schröder's journey into the corporate world includes diverse positions in marketing and sales. Most recently, she held the position of CEO of the Pharmacy Unit DE/CH at Beiersdorf AG, orchestrating the pharmacy business's operations in Germany and Switzerland.
Under Schröder's ironclad leadership, edding International stands to undergo a radical transformation. Her strategic vision, financial acumen, and commitment to corporate responsibility promise sustained growth and profitability. For the uninitiated, Schröder's target-oriented approach, innovative flair, relentless drive, and unwavering dedication to diversity and the significance of corporate purpose make her a force to be reckoned with.
Per Ledermann, edding's CEO, welcomes Schröder with open arms, expressing his eagerness to collaborate with this new team player: "I am thrilled to work with Julia Schröder, employees, partners, and customers to pioneer meaningful change in the realm of work and society. I eagerly anticipate her contributions as Managing Director of the product powerhouse edding, further strengthening edding's reputation as a visionary, socially responsible company. What truly appeals to me about edding is the undeniable connection between business acumen and social responsibility, epitomized by the group's profit-for strategy."
With Schröder reporting directly to Per Ledermann, it's full steam ahead for edding International GmbH. Let's lock horns with the future and join edding in celebrating this monumental shift!
About Julia Schröder
Julia Schröder, an astute corporate maverick, boasts over 20 years of experience in diverse marketing and sales roles. A rising star in the professional world, her most recent accolade was the CEO position of the Pharmacy Unit DE/CH at Beiersdorf AG[2][3].
The edding Group
The edding family business, a Hamburg-based powerhouse, owns a whopping six-decade-long legacy in developing, manufacturing, and distributing exceptional, eco-friendly branded products. A shining beacon of corporate responsibility, the edding group places great emphasis on environmental and social welfare[1]. In an audacious move towards a greener tomorrow, the firm recently embarked on a sweeping strategic transformation, prioritizing sustainability with its profit-for strategy[1]. The groundbreaking approach decentralizes economic success, elevating social and ecological welfare to the forefront while ensuring continued financial stability[1]. The edifying result? A 2024 German Sustainability Award in recognition of the edding group's outstanding dedication to a sustainable future.
Under the edding group's roof, a beguiling array of products and solutions for personal and commercial use retail across the globe. The impressive portfolio encompasses crafty markers and writing instruments, innovative visual communication solutions like flip charts, whiteboards, and e-screens, and cutting-edge digital applications. In 2024, a whopping €155.97 million in revenue was achieved with an average workforce of 726 employees[1].
[1] https://www.edding.com/media/news/[2] https://www.beiersdorf.com/media/pressrel/one/en/2023/mar/28/beiersdorfag-names-julia-schroeder-as-managing-director-pharmacy-unit-dech.html[3] https://www.beiersdorf.com/about-us/organization-and-management/board-of-management.html
- In her new role as Commercial Managing Director at edding International GmbH, Julia Schröder will bring her extensive industry experience in finance and marketing to help shape the future of the company.
- As a marketer with a focus on corporate and financial responsibility, Julia Schröder's leadership at edding International GmbH is expected to drive the company's growth and profitability in the business sector.
