Kia Debuts Modular Vehicle Design, Showcasing Concept PV5 at CES Event
Kia Unveils Vision for Future Mobility with Purpose Built Vehicles (PBVs)
Kia, the South Korean automaker known for its expertise in electric vehicle (EV) mass production, has revealed its ambitious plans for the future of mobility at the Consumer Electronics Show (CES) in Las Vegas. The automaker aims to become the first mover in the global Purpose Built Vehicle (PBV) market, redefining the concept of space and revolutionizing the mobility industry.
Kia's PBVs are a total mobility solution, optimized for specific market and business circumstances, and are expected to be enablers of business innovation. These advanced vehicles are designed to open the door to new businesses and lifestyles, and are part of a multi-phase plan to advance Hyundai Motor Group's ambitions in robotics, Advanced Air Mobility (AAM), and autonomous driving.
The initial basis for Kia's PBV business is an all-new, modular vehicle, previewed by the Kia Concept PV5. This concept vehicle showcases the advanced, tailored interiors that provide ultimate freedom and flexibility, offering a glimpse into the future of Kia's PBVs.
Kia's PBVs will incorporate advanced software solutions based on the Hyundai Motor Group's software-to-everything, or SDx, strategy. This strategy aims to connect all aspects of the vehicle, from the powertrain to the infotainment system, to create a seamless and intelligent driving experience. The PBVs will also be enabled by a customer-centric management system, ensuring they meet the diverse needs of customers and communities.
Kia's PBVs are electric vehicles, aligning with the automaker's commitment to sustainability and reducing carbon emissions. They are designed to fulfill unmet needs of diverse customers and communities, and are expected to be a significant step forward in Kia's mission to go beyond traditional automobiles.
The sales of Kia's PBVs will commence with the European premiere at the IAA TRANSPORTATION 2024 in Hannover. Further details indicate a staged PBV rollout beginning in 2025 production, with the exact sales start date tied to the 2024 event and subsequent roadmap.
In summary, Kia's unveiling of its Platform Beyond Vehicle (PBV) future strategy marks a significant step in the automaker's journey towards becoming a leader in the mobility industry. With its commitment to sustainability, advanced technology, and customer-centric approach, Kia's PBVs are poised to redefine the way we travel and live.
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