Kingdom Digital Appoints Mynd as New Head of Media
Kingdom Digital, a leading digital creative agency in Southeast Asia, has appointed Pajaree Vatcharateansagul, known as Mynd, as its new Head of Media. Mynd brings a wealth of experience in integrated media strategy and regional campaign leadership to the role.
Mynd's impressive career trajectory includes leading integrated media strategies for major brands across APAC. This experience positions her well for her new role at Kingdom Digital, where she will lead media strategy planning, ad optimization, and performance marketing efforts. She will also enhance cross-channel delivery for clients.
Kingdom Digital aims to act as growth partners for clients, providing tighter alignment between creative and media, proactive performance recommendations, and agility in response to shifting consumer behaviour and platform algorithms. Mynd's appointment is expected to help the agency deliver smarter, full-funnel solutions that combine creative excellence with media precision. Mynd herself is excited to join Kingdom Digital to embed media intelligence into every stage of the brand journey, making creative work harder and smarter.
With over eight years of experience in integrated media strategy, digital transformation, and regional campaign leadership, Mynd's appointment as Head of Media at Kingdom Digital is set to strengthen the agency's offerings. Her expertise will be crucial in driving growth for clients and enhancing the agency's reputation in the region.
