Klingel trademark transfers to new owners
Popken Fashion Group Acquires "HAPPYsize" Brand, Strengthening Its Position in Plus-Size Fashion
The Popken Fashion Group, a family-run business based in Rastede, Lower Saxony, has announced the acquisition of the "HAPPYsize" brand. This move comes as the company continues to specialize in plus-size fashion, offering collections from four other brands: Ulla Popken, Laurasøn, Studio Untold, and JP1880.
The sale of the "HAPPYsize" brand was the result of a sales process and has been approved by the bodies of self-administration, including the creditors' committee. The sale does not affect the brand's current operations or services.
K-Mail Order GmbH & Co. KG, the parent company of the KLiNGEL group, has been in self-administration insolvency proceedings since May 2023. The "HAPPYsize" brand is no longer a part of K-Mail Order GmbH & Co. KG.
The Popken Fashion Group did not purchase any current phone or contact information as part of the "HAPPYsize" brand sale. The sale was announced by Klingel's press office.
With the acquisition, the Popken Fashion Group continues to position itself as a leading global retailer in plus-size fashion. The brand has launched a plus-size fashion marketplace powered by Mirakl technology, integrating top brands such as Ulla Popken and YOEK. This marketplace attracts over 25 million annual visitors, reflecting strong consumer demand for inclusive sizing.
Popken Fashion Group's future plans emphasize further growth in online retail as their primary revenue channel. The company is leveraging innovations and partnerships to enhance seamless, secure, and high-performing shopping experiences globally. Meanwhile, HAPPYsize's marketplace approach signals a strategic move toward multi-brand e-commerce aggregation within the plus-size segment, broadening choice and visibility for customers.
The acquisition of HAPPYsize has enabled Popken Fashion Group to deepen its digital transformation and market leadership in plus-size fashion by combining multi-channel retail with advanced online marketplaces and technology-driven customer experiences.
The Popken Fashion Group operates through online shops and its own stores in over 30 countries. With the addition of the "HAPPYsize" brand, the group continues to expand its reach and offerings in the plus-size fashion market.
[1]: Source 1 [2]: Source 2
- The Popken Fashion Group, in the midst of its ongoing specialization in plus-size fashion, has expanded its business portfolio by acquiring the finance of the "HAPPYsize" brand, marking a significant step towards Market leadership in this sector.
- Whilst the acquisition of the "HAPPYsize" brand by the Popken Fashion Group has broadened their business offerings in the plus-size fashion market, it has not included the purchase of any current phone or contact information associated with the brand.
