Kohl's unveils upcoming holidays sales events scheduled for November.
Kohl's launches extensive month-long holiday sale events for shoppers starting from Nov. 4
Kohl's has unveiled its month-long sale events for the holiday season, with deals available both in stores and online. The department store initiated its early access Black Friday sale on November 4, offering customers a 15% discount until November 10, along with other promotions.
During November and December, Kohl's will host its Dashing Deal Days event over two weekends, offering discounts across multiple product categories, such as home, toys, activewear, casual clothing, and more. According to the company's announcement, Black Friday deals will be available from Nov. 20 through Nov. 25.
Additionally, Beauty Insiders will be able to save up to 20% off their purchases at Sephora from October 28 until November 7.
Since the onset of the COVID-19 pandemic, retailers have increasingly adopted early holiday sales to engage shoppers. Following this trend, Kohl's started its holiday discounts on October 6, offering Kohl's Cash and other incentives ahead of the Black Friday and Cyber Monday shopping holidays in November. Major retailers Amazon and Target have also launched their holiday sales in October.
According to a Placer.ai analysis, Target's Deal Days event in October attracted more foot traffic to its physical stores. Kohl's has been expanding its self-pickup service, with the service available for select purchases at over 1,100 stores nationwide, enabling shoppers to pick up their items in-store without lining up.
Kohl's partnership with Sephora includes exclusive Sephora product discounts during holiday sales events. The company plans to open 400 Sephora shop-in-shop locations this year, progressing towards its goal of opening 850 locations by 2023.
These sales events are integral parts of Kohl's holiday marketing strategy, as they entice shoppers with early access to deals, limited-time promotions, and added value through Sephora discounts within Kohl's stores. This multi-event approach encourages customers to shop early and continue engaging throughout the holiday shopping season.
- Despite the ongoing pandemic influencing the industry, Kohl's AI-powered marketing strategy includes early access to deals and limited-time promotions, such as the collaborative sales with Sephora, to attract customers and encourage early shopping during the holiday season.
- Unlike traditional holiday sales that usually take place in November, Kohl's, following the footsteps of major retailers like Amazon and Target, has begun its holiday sales in October, offering incentives like Kohl's Cash and early access to Black Friday deals.
- To cope with the challenges presented by the pandemic, Kohl's has adopted various measures, including expanding its self-pickup service, enabling customers to pick up their purchases in-store without lining up, and strategically offering business financing options to help shoppers manage their holiday spending during these uncertain times.
