Koorvi initiates circular collaboration with Tchibo, focusing on recycling and reusing coffee products.
In a significant stride towards sustainability and the circular economy, Munich-based startup Koorvi has partnered with retail giant Tchibo to launch a digital return and resale system for used fully automatic coffee machines. This partnership, according to Andrea Schneller, CEO of Koorvi, demonstrates the potential of sustainability meeting digital infrastructure.
The entire process is run on Koorvi's software platform, which provides Tchibo with a scalable solution for processing and tracking returns, as well as for refurbishing and reselling the devices. Customers can exchange their old machines for vouchers in the Tchibo online shop. The system includes a white-label returns portal, a resale shop, and a central dashboard for managing all processes.
This take-back campaign aims to establish a circular product flow, eliminating the need for additional new production. For Tchibo, the expansion of the program is a concrete step toward greater resource conservation in its core business. The life cycle of the coffee machines is extended through this program, opening up new marketing opportunities for Tchibo in the circular economy sector.
While specific details about the expansion of the program beyond used coffee machines are not yet detailed in public information, it is common for companies to expand such programs into product categories that have a high resale value or are frequently upgraded. Potential categories could include small kitchen appliances, home decor items, electronics, or other household goods.
The long-term goal of the program is to establish a circular product flow across multiple product categories. For Koorvi, the partnership with Tchibo is a strategic move in the circular economy sector, positioning Koorvi further as a solution provider in circular trade. Tchibo sees the program as a strategic instrument for sustainable value creation.
The expansion of the program to additional product categories would not only benefit the environment by reducing waste but also offer customers the convenience of exchanging their old products for vouchers. For brands, Koorvi offers an infrastructure for maintaining control over the secondary market for their products.
As the circular economy gains traction, partnerships like this between Koorvi and Tchibo serve as a model for other companies looking to make a positive impact on the environment while also creating business opportunities. For the most accurate and current information, it would be best to check recent announcements or press releases from Koorvi and Tchibo.
Startups like Koorvi, with their focus on environmental-science and technology, are leveraging digital infrastructure to create sustainable solutions for businesses, such as the partnership with Tchibo for a digital return and resale system. This system, expanding beyond used coffee machines, offers customers convenience in exchanging old products for vouchers while reducing waste and promoting the circular economy. Financial benefits are also realized as brands can maintain control over the secondary market for their products, creating new marketing opportunities and contributing to sustainable value creation.
