Mahindra registers a 26% increase in sales for July 2025, with sport utility vehicles taking the leading role
Mahindra Unveils Four New Electric and Internal Combustion SUV Concepts
Mahindra, the Indian automobile giant, is set to unveil four new SUV concepts at its 'Freedom_Nu' event on August 15, 2025, in Mumbai. These vehicles, named Vision.T, Vision.S, Vision.SXT, and Vision.X, will showcase a diverse portfolio spanning electric and internal combustion powertrains.
Vision.T
The Vision.T is expected to be an electric SUV closely related to the Mahindra Thar concept, featuring a rugged, boxy design with squared wheel arches and all-terrain tires. This model represents Mahindra’s upcoming electric off-roader and is anticipated to move to production by 2026 with pricing around Rs 20 lakh (approx. $24,000).
Vision.S
The Vision.S design suggests a next-gen Scorpio SUV, possibly available in electric or hybrid versions, with off-road capabilities. It will be based on the Freedom NU platform with a tall stance and wide grille design, potentially launched in 2026 and priced between Rs 30-35 lakh ($36,000-$42,000).
Vision.SXT
The Vision.SXT concept appears rugged and utility-focused, possibly a lifestyle pickup or a Thar-family derivative. It is expected to support multiple powertrains, including petrol, diesel, hybrid, and fully electric variants, showcasing the platform’s versatility.
Vision.X
Positioned as a flagship SUV, the Vision.X is an electric model with modular battery options, estimated 500–600 km range, and powerful dual-motor AWD with up to 350 kW output. It features advanced ADAS Level 2+, AI-enhanced infotainment, and eco-friendly manufacturing. This model signals Mahindra’s ambition to compete globally in the premium EV SUV segment.
The Freedom NU platform underpins these concepts and supports various powertrains, optimizing flexibility and manufacturing scalability. The company’s strategy highlights expanding its global presence by leveraging advanced EV technology and modular design, with global market ambitions underscored by the UK-based design and engineering efforts led by Chief Design Officer Pratap Bose.
In July 2025, Mahindra reported a significant growth in its vehicle sales, with a 26% increase compared to the same month last year, totaling 83,691 units. The company's SUV sales increased by 20% compared to the same month in the previous year, with a total of 50,835 utility vehicles sold, including exports. The three-wheeler segment saw a strong 164% jump in sales to 9,475 units in July 2025.
The new range of models from Mahindra is intended for global offerings to fuel their overseas expansion. The unveiling of these models will mark a significant evolution in product and technology with a focus on electric mobility, global competitiveness, and production flexibility across different vehicle segments. The rollout starting in 2026 aims to cover from lifestyle off-roaders to premium electric SUVs with strong technology and sustainability credentials.
- Mahindra's new SUV concepts, unveiled in August 2025, will arrive in various global markets, as the company aims to expand its presence using advanced EV technology and a modular design.
- The Vision.T electric SUV, expected to launch in 2026, will cater to the off-roading segment, while the Vision.S, anticipated to be available in both electric and hybrid versions, could become a competitor in the off-road SUV market.
- Demonstrating its commitment to diversified powertrains, the Vision.SXT concept may offer multiple options, including petrol, diesel, hybrid, and electric variants, showcasing Mahindra's plan to address various vehicle segments with a focus on sustainability and cutting-edge technology, such as electric-vehicles.
