Bitcoin ETFs on the Horizon: Mainstream Banking Institutions to Launch Services by End of 2025
Major Financial Institutions Including Wells Fargo, Morgan Stanley, Merrill Lynch, and UBS to Launch Bitcoin ETF Services by Year's End, Predicts Bitwise CIO Matt Hougan
Matt Hougan, Chief Investment Officer at crypto asset management firm Bitwise, predicts that some of the world's largest banking institutions – Merrill Lynch, Morgan Stanley, Wells Fargo, and UBS – will provide Bitcoin exchange-traded fund (ETF) services to their clients by the end of this year.
Hougan believes that these financial giants, who manage over $10 trillion in assets collectively, will soon strive to offer their clients seamless access to the crypto market via Bitcoin ETFs. In a recent note to investors, Hougan expressed optimism, stating,
As more and more milestones are reached in the crypto industry, Hougan expects institutional investors to become more accepting of Bitcoin. Some of these previously unimaginable developments include institutional custody, government adoption, and easy access through ETFs. He further elaborated,
At the time of writing, Bitcoin is trading at $93,869, registering a 1.1% decrease in the past 24 hours.
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Bitcoin Expectations for 2025 and Beyond: Industry Leaders Weigh In
Most industry experts are bullish on Bitcoin's potential for the rest of 2025 and beyond. Here's a roundup of their insights:
- Willy Woo, a well-respected Bitcoin analyst, believes that the digital asset is setting up for a break of its all-time highs as capital inflows increase[1].
- Luke Gromen, macro guru and founder of Forest For The Trees, thinks that Bitcoin could boost demand for U.S. Treasuries due to its digital, programmable, and censorship-resistant properties[1].
- Swissblock, a Swiss-based digital assets investment company, maintains a bullish outlook on Bitcoin, highlighting significant accumulation from institutional and retail cohorts[1].
These developments and insights reveal a growing optimism among industry leaders regarding Bitcoin's potential role as a shift from traditional financial assets.
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- With Bitcoin ETFs anticipated from major banking institutions like Merrill Lynch, Morgan Stanley, Wells Fargo, and UBS by the end of 2025, institutions' acceptance of Bitcoin is likely to increase, opening up new investment opportunities in the cryptocurrency market.
- As more institutions embrace Bitcoin, unprecedented developments such as institutional custody, government adoption, and easy access through ETFs could become commonplace, driving further institutional investment in altcoins and the overall cryptocurrency market.
- With the launch of Bitcoin ETFs, businesses will find it easier to involve cryptocurrency in their financial operations, potentially leading to wider adoption of cryptocurrency in traditional finance and the emergence of innovative crypto-related business models.


