Majority of Television Viewing Occurs on Advertisement-Included Platforms, According to Nielsen
** Breaking News from the Big Apple **
Nielsen's latest offering, the Ad-Supported Gauge, gives us a juicy peek into the habits of American television viewers. Here's the lowdown on Q1 2025's findings:
Television Viewing Trends Unveiled
Turns out, ad-supported platforms still rule the roost, with a whopping 72.4% of TV viewing being advertisement-backed, compared to a mere 27.6% on ad-free platforms.
The Battle of the Platforms
Streaming services have stolen the spotlight, with a whopping 42.4% of ad-supported viewing going to them. "Traditional TV" (cable and broadcast) follows closely, accounting for approximately 58% of total ad-supported TV, with cable and broadcast sharing almost equal numbers—a mere 28.9% and 28.7%, respectively.
The Tide Keeps Rising
The growth in streaming's share is a significant development, especially since major players offer ad-free options too. This surge can be attributed to the rise of free, ad-supported streaming services like Tubi and The Roku Channel.
Navigating the Maze of Media
Nielsen's Ad-Supported Gauge report is a lifeline for advertisers navigating the ever-evolving media landscape. This service tracks the share of TV viewing that's ad-supported, providing essential insights for those who want a piece of the pie.
As we dash towards the 2025 Upfronts, Nielsen's CEO, Karthik Rao, assures us that this ad-supported layer in their industry-defining Gauge report will offer deeper levels of analysis to help shape advertising strategies. With the next edition arriving just in time for the fall TV season, it's going to be a thrilling ride!
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- The ad-supported streaming platforms continue to dominate the television landscape, accounting for 42.4% of all ad-supported viewing, as revealed by Nielsen's Ad-Supported Gauge Q1 2025 report.
- Television broadcasters and cable networks still hold a significant share in ad-supported viewing, with approximately 58% of the total, according to the recent findings from Nielsen.
- In the media finance business, especially during the 2025 Upfronts, Nielsen's Ad-Supported Gauge report will prove to be an invaluable tool for advertisers in navigating the technology-driven media landscape.
- As the world of video consumption is increasingly moving towards streaming services, a surge in free, ad-supported platforms like Tubi and The Roku Channel is transforming the media and technology landscape.
- The broadcaster industry is adapting to this changing ecosystem, with key players strategizing to keep pace with advances in streaming technology and finance.
