- This strategic move by Miniso is backed by financial institutions like J.P. Morgan and UBS Group, who are facilitating the IPO as the toy industry, particularly Chinese brands, experiences a radical transformation in the global business landscape.
- Besides the spin-off, TOP TOY's growth is being driven by its focus on meeting consumer demand for IP-driven products like blind boxes and licensed collaborations, positioning the brand to potentially surpass traditional players like Mattel and Hasbro in the finance sector.
Miniso Group ponders separation of its popular toy division
The news of Miniso Group's spin-off of TOP TOY, a high-margin business primarily focused on collectible toys, is gaining traction in the retail industry, reflecting an emerging trend for finance investment in the toy and collectibles market.
