Motorcycle manufacturing reaches a significant milestone with one million units produced.
🏍️ Scooter Boom in Vietnam 2025: Here's a lowdown on the rollercoaster ride of the Vietnamese motorbike industry in 2025!
🔥 Booming Demand: Scooters remain the preferred mode of transport for both urban and rural areas in Vietnam, driving a high baseline demand that had a bumper comeback in 2025 following a positive 2024 [2]. In Q1 2025 alone, over 673,000 units were sold, marking a 11.48% year-on-year increase [4].
💨 Output Explosion: The domestic scooter production in the first four months of 2025 exceeded the one million mark, surging 7% compared to the same period in 2024 [3]. April 2025 broke records with a whopping 286,100 units produced, a 21.6% increase from March [3].
💰 Cash Cow for the Economy: The motorbike sector is a major income source, contributing substantially to employment and industrial output in Vietnam, underpinning the national economy [2][3].
🏆 Honda Leading the Pack: Honda Vietnam dominates the market with over 80% share, reflecting its strong brand preference and sales performance [4]. Not far behind are other key players like Yamaha Motor Vietnam, Piaggio Vietnam, Vietnam Suzuki, and SYM Vietnam, all members of the Vietnam Association of Motorcycle Manufacturers (VAMM) [4].
🔋 Green Shift: Electric scooters have emerged as the next big thing, prompting companies to expand their product ranges and employ innovative promotional strategies to meet evolving consumer preferences [4].
🌟 Competitive Edge: The scooter market is intensely competitive, with brands offering a broad range of models and prices to cater to diverse consumer needs [4].
👀 Expansion Markets: While exports have stumbled in early 2025 due to weak overseas demand in Japan and China, growth in "big bikes" exports indicates a rising demand in middle and upper-end overseas markets [5].
In a nutshell, the motorbike industry in Vietnam is experiencing a surge due to increased demand, product diversification including electric options, and fierce competition, with market leader Honda leading the charge [2][3][4][5]. This growth is vital for the Vietnamese economy, making scooters a hot commodity and a pervasive presence in the nation's transport landscape.
A motorbike shop in Cao Lãnh City, Đồng Tháp Province. - VNA/VNS Photo Nguyễn Văn Trí
In the dynamic Vietnamese economy, the motorbike industry's profits extend beyond domestic boundaries, as finance from the sector fuels investments in sectors like artificial intelligence (AI) and renewable energy, contributing to economic development and war chests for future innovations in transportation.
Moreover, as electric scooters gain traction in the market, partnerships between motorbike manufacturers and companies specializing in AI and robotics will likely emerge, leading to innovations such as self-driving and smart transportation solutions, potentially reshaping Vietnam's transportation landscape and revolutionizing the industry as a whole.
