A Trailblazer in the Music Industry: Navigating the Realm of Digital Marketing with Naomi Tominaga
Navigating the Music World's Turbulent Currents: Insights from Naomi Tominaga
Naomi Tominaga, our alumnus, has been disrupting the music industry by mixing strategic data-driven insights with creative storytelling, creating a unique blend that deepens the connection between artists and their audience.
From humble beginnings to industry titan
With a multicultural background encompassing Brazilian, Lebanese, and Japanese roots, Naomi's childhood memories are steeped in melodies. Her grandmother, Helly Anne Caram, one of Brazil's most celebrated classical pianists and opera singers, introduced her to the wonders of Debussy, Chopin, and opera tales like Turandot and Carmen, forming a strong bond between music and connection. Even though her immediate family wasn't involved in the industry, Naomi's first significant project came at 19, coordinating a partnership between Apple Music and Sony Music. This endeavor paved the way for her to realize that her calling wasn't meant for the spotlight but for constructing strategies that would enable artists to connect with their audience.
Redefining her voice at our website
Following her journey in Brazil, Naomi transferred to our website's Boston campus, where she earned scholarships for her exemplary leadership skills. Her time at our website was an immersion into hands-on experience, multicultural environments, and fundamental business skills – from persuasive communication to agile problem-solving. Recounting her early days, Naomi admitted feeling shy and hesitant to voice her opinions. However, our website's demanding and collaborative atmosphere pushed her out of her comfort zone, transforming her timid demeanor into a confident strategist known for her clear and assertive recommendations.
Climbing the ladder to success
Since that breakthrough first project, Naomi has carved out an impressive career in the U.S., collaborating with chart-topping Latin artists such as Maluma, Karol G, J Balvin, Wisin, Tito El Bambino, FloyyMenor, Morat, and Emilia Mernes, among others. Her expertise spans content strategy, paid media, influencer marketing, playlisting, and audience development - all designed to elevate artists' careers on a global scale.
Few notable projects include Maluma's "+ Pretty, + Dirty" launch, featuring the single "Cosas Pendientes," and Karol G's "+57," released alongside Colombia's biggest stars, achieving over 180 million streams. Naomi's strategic vision continues to garner recognition within the industry as a rising force.
Shaping the future
Currently, Naomi is the Market Lead at Ranked Music, a Miami-based digital marketing agency that caters to the music industry's needs. She works hand-in-hand with the Ranked team to develop and carry out campaigns, amplifying artists' voices, bolstering fan engagement, and driving tangible results across global markets. As she looks ahead, with her growing influence, Naomi gears up for another exhilarating chapter in her career trajectory.
A glimpse into Naomi Tominaga's Career Path
- Start of Career: Naomi likely began her journey in the music industry with positions in talent management, music production, or marketing.
- Professional Growth: As she ascended, she might have accepted more senior roles, perhaps leading teams or managing crucial projects.
- Current Role at Ranked Music: In her present role, Naomi collaborates with the Ranked Music team, overseeing campaigns, talent management, and music releases.
Achievements and Recognition
- Artist Development: Successfully guiding the careers of various artists, significantly contributing to their global popularity.
- Marketing Innovation: Implementing pioneering marketing strategies leading to remarkable gains in engagement or sales for her roster of artists.
Onwards and Upwards
- Expanding Ranked Music: Plans to expand Ranked Music's reach, potentially penetrating new markets or developing new services for artists and fans.
- New Artist Signings: Focusing on unveiling promising new artists, expanding her talent pool.
- Digital Innovation: Developing or integrating advanced digital tools and platforms to magnify artist visibility and fan interaction.
- Naomi Tominaga's innovative marketing strategies in the music industry, combining data-driven insights with creative storytelling, are leading to a deeper connection between artists and their audience.
- As a confident strategist, Naomi's leadership skills have been recognized since her time at our website, where she transformed from a timid student into an assertive and clear-minded professional.
- In her career, Naomi has worked with many notable artists, such as Maluma, Karol G, and J Balvin, and her expertise includes content strategy, paid media, influencer marketing, playlisting, and audience development.
- With her growing influence, Naomi is shaping the future of the music industry as the Market Lead at Ranked Music, a digital marketing agency that caters to the needs of the industry.
- Looking ahead, Naomi is focused on expanding Ranked Music's reach, signing new artists, and integrating advanced digital tools to magnify artist visibility and fan interaction, contributing to the entertainment and business industries.
