Nissan Explores Sale of Football Team Stake and Tokyo HQ to Cut Costs
Nissan, the third-largest Japanese automaker, is exploring significant cost-cutting measures. Among these, the company is contemplating the sale of its majority stake in Yokohama F. Marinos football team and even its global headquarters in Tokyo.
Nissan holds a 75% stake in Yokohama F. Marinos, and a sale could occur as early as next year. This move is part of Nissan's efforts to reduce operating costs, although selling the headquarters would only provide short-term relief. The automaker has initiated talks with potential buyers, including a major IT company, for its stake in the football team.
In a separate development, Nissan's 22-story headquarters building in Tokyo is also reportedly up for sale. The sale, which could fetch around $650 million (approximately €553 million), is part of the company's restructuring plans revealed in 2025. This move comes amidst Nissan's massive losses and its struggle to regain financial stability.
Meanwhile, Toyota, Nissan's rival, is positioning itself as a confident mobility company. It is currently building a new headquarters in Tokyo, reflecting its strong financial position and growth prospects.
Nissan's potential sale of its stake in Yokohama F. Marinos and its global headquarters underscores the company's desperate need to cut costs and raise capital. While these moves may provide short-term relief, Nissan must also focus on long-term strategies to turn its fortunes around. Toyota's offer of help and its own expansion plans highlight the contrasting situations of these two automotive giants.
