One Tech Group & XXXLutz Revolutionize In-Store Ads with Programmatic Targeting
One Tech Group and furniture retailer XXXLutz have teamed up to revolutionise in-store advertising. The partnership brings dynamic, targeted ads to XXXLutz's 1,300 screens across 55 stores, reaching over nine million weekly contacts.
XXXLutz Group is utilising One Tech Group's SSP1 platform for its in-store retail media offerings. This allows ads to be booked programmatically via SSP1, ensuring they are contextually relevant and targeted. The screens are strategically placed at touchpoints like elevators and entrances, and can also appear in specific areas like the kitchen segment.
Major brands like eBay and AEG can now access XXXLutz's in-store screens for programmatic advertising. Marketing of Moments (MoM) supports XXXLutz in marketing its digital out-of-home (DOOH) spaces, with its in-house advertising network certified by IDOOH. By the end of 2025, integration into the digital media planning tool MediMach is planned, further streamlining the process.
With this strategic partnership, One Tech Group and XXXLutz are transforming the retail advertising landscape. By offering dynamic, targeted ads on a vast scale, they attract major brands and boost local and web sales. One Tech Group's founder and managing director, Daniel Siegmund, sees this as a significant opportunity for advertising clients in the stationary retail sector.
