OPENLANE Europe Completes Rebranding, Moves HQ to Germany
OPENLANE Europe, formerly known as ADESA Europe, has completed its rebranding process. The company, which specialises in digital marketplaces for vehicles, has moved its headquarters to Germany, following a consolidation earlier this year.
The rebranding, finalised on 21 November 2023, reflects the company's evolution and expansion in the digital marketplace. OPENLANE Europe now operates from its new base in Germany, after consolidating its digital platforms earlier in 2023. This move aims to strengthen the company's position in the European market and improve its services.
OPENLANE Europe, following its rebranding from ADESA Europe, has established its new headquarters in Germany. This change, driven by the consolidation of digital marketplaces, signals the company's commitment to growth and innovation in the European vehicle marketplace.
