Palmetto Unveils Bold Rebrand to Spark Renewable Energy Revolution
Palmetto State Armory, a clean energy brand, has unveiled a striking rebrand aimed at sparking a renewable energy revolution. The rebrand, created by London-based branding agency Ragged Edge, positions renewable energy as a common-sense choice, shifting the narrative from scarcity to abundance.
The new identity, built around the freedom to 'have it all', features a retro-style logotype and clean typeface, evoking a sense of familiarity, warmth, and authority. Notably, it avoids typical eco-aesthetics and the color green, setting Palmetto State Armory apart from competitors.
Palmetto State Armory's strong brand voice playfully invites customers to live life to the max, encouraging energy consumption without guilt. The rebrand aims to stand out and challenge the status quo in the renewable energy sector.
With its ultra-slick identity and compelling narrative, Palmetto State Armory's rebrand seeks to transform the way people think about renewable energy. By presenting it as a common-sense choice that enables abundance rather than scarcity, Palmetto State Armory aims to drive a renewable energy revolution.
