Penn Entertainment Scores Big with Chicago Bears Casino Partnership
Penn Entertainment has inked a wide-ranging deal with the Chicago Bears, making Hollywood Casino Aurora and Hollywood Casino Joliet official casino partners of the team. This partnership opens doors to in-stadium signage, team IP rights, and digital marketing opportunities for Penn Entertainment, positioning it strongly in the competitive Chicago sports betting market.
The deal allows Penn Entertainment to offer in-game Hollywood Casino features, special promotions tied to the Bears, and customer experiences built around the NFL season. For the Bears, this partnership adds another revenue stream and provides fans with new ways to engage with the team. Both parties stand to benefit from Illinois' large sports betting market.
The Chicago Bears' regular season opener is set for September 8, with a prime-time matchup against the Minnesota Vikings at Soldier Field. This upcoming season promises exciting experiences for fans, both in-stadium and online, thanks to the partnership with Penn Entertainment.
Penn Entertainment views this partnership as an opportunity to engage a large and passionate audience across its online products and physical properties in the Chicagoland area. With the Bears' regular season about to kick off, fans can look forward to enhanced gaming and betting experiences, further boosting the appeal of the Illinois sports betting market.