Pharmaceutical company Eli Lilly assigns U.S. advertising duties to Zenith, part of Publicis Groupe's media empire.
In the dynamic world of media, Publicis Groupe has been making waves in 2023, securing a series of significant accounts that indicate a strong performance in the industry.
The media review for tech giant Meta was awarded to Publicis Groupe's Spark Foundry earlier this month. This win follows another notable achievement - the global media for Stellantis, the automobile manufacturing company.
One of the most significant victories, however, came with the Eli Lilly media review. The process, managed by MediaLink, started in June and initially included Omnicom’s OMD, WPP, and Dentsu. After a competitive review, Publicis Groupe's Zenith emerged as the winner, taking over the account from OMD, which had held the business for almost 20 years.
Zenith's success in defending the Nestle business in the UK and Ireland also played a crucial role in securing the Eli Lilly account. The agency's data-driven approach and healthcare media experience seem to have positioned it well against competitors.
The win for Eli Lilly's U.S. media business is not the only recent success for Publicis Groupe. The company has also added Walmart's U.S. media business and Infiniti's creative business to its portfolio this year.
While the exact reasons behind Eli Lilly's decision to award its U.S. media business to Zenith are not publicly confirmed, factors such as agency capabilities, strategic alignment for healthcare marketing, creativity, data and analytics offerings, digital expertise, and cost considerations are often key in media agency reviews.
As always, it's essential to keep an eye on official press releases and industry reports for the latest developments in the media industry.
Publicis Groupe's victory in the Eli Lilly media review, driven by Zenith's data-driven approach and healthcare media experience, signifies a strong performance in the business sector. This success has been complemented by securing Walmart's U.S. media business and Infiniti's creative business, highlighting the company's proficiency in finance and business affairs.
