Realignment in Cashmere's Executive Team
Grab Your Popcorn!
Fact-time, bitches! You know Cashmere, the badass marketing agency that started in a sweaty Inglewood garage? Well, they've come a fucking long way since their humble beginnings. With seven employees back then, they're now shamelessly flaunting almost 200.
This isn’t just any agency. They've officially merged with Media.Monks and are now Taco Bell's first juicy culture agency of record. Hell yeah! Everyone be jealous!
Just recently, they've brought in two new peeps. Eric Erickson as the COO, and Rebecca Williams as the VP and GCD, respectively. But it doesn't stop there. Celeste Bazán got a promotion as VP of people and culture, and Aisha Bean steps up as the Chief Diversity Officer. So, they're fucking doing something right, and it shows!
According to Ryan Ford, who's the president and CCO over there, these new hires are a clear indication of their massive growth. Last year, Cashmere earned a spot in Adweek's Fastest Growing Agencies for its 164% growth in 2021—not too shabby, huh?
While we're here, let's chat about Taco Bell. They're a well-known fast-food joint that usually teams up with various marketing agencies to boost their brand footprint with some kick-ass cultural and entertainment campaigns. But we couldn’t dig up the juicy details on Cashmere being Taco Bell's first culture agency of record. Sorry to disappoint!
So, there you have it. Cashmere goes from a garage to taking over the marketing world, and now they're making moves with the legendary Taco Bell. That's what we call a fat win for both sides! Now, let's get back to business, shall we? We've got more shit to conquer!
Entrepreneurship and growth are at the heart of Cashmere's success, transitioning from a small-business to a leading marketing agency, now boasting almost 200 employees. With recent high-profile hires such as Eric Erickson as COO and Rebecca Williams as VP and GCD, their expansion also includes internal promotions for Celeste Bazán and Aisha Bean. Cashmere's impressive growth has not gone unnoticed, earning a spot in Adweek's Fastest Growing Agencies for its 164% growth in 2021. With partnerships like Taco Bell, it seems that Cashmere's leadership in the finance and careers sectors will continue to flourish.
