Retailers Prepare for 2025 Weather Volatility with New Outlook Service
Retailers are gearing up for extreme weather threats in 2025, with a new weekly outlook, Retail WeatherIQ, launched in collaboration with Planalytics. The service aims to help retailers prepare for volatile weather conditions and their impact on consumer demand.
February 2025 saw cold temperatures, rain, and high snowfall, driving sales of winter products. However, spending in home improvement and dining out categories slowed. March brought warmer weather, boosting demand for home improvement, clothing, and lawn care items. Looking ahead, April and May are projected to be cooler in the Eastern United States, requiring retailers to keep transitional goods in stock. In contrast, warmer conditions in the West during the same period are expected to drive demand for early-summer products. Retailers can use the Retail WeatherIQ to plan for the next quarter and adapt to shifting customer needs.
The Retail WeatherIQ, a joint effort between our website and Planalytics, is helping retailers navigate weather volatility and its impact on demand. By staying informed and prepared, retailers can build stronger customer relationships and make more strategic planning decisions in 2025.
