Siddharth Gupta of Britannia Discusses Brand Attraction, Challenging Concepts, and the Four Key Elements
Published on Jul 24, 2025
In the dynamic world of marketing, Siddharth Gupta, the General Manager - Marketing at Britannia, has been steering the ship with a steady hand. His role at Britannia has seen its fair share of changes and constants, all while driving the company towards innovation and growth.
Embracing Change
One of the key changes Gupta has overseen is the expansion of his portfolio to include strategic themes like premiumization, e-commerce and quick-commerce evolution. These themes are crucial for driving long-term, sustainable growth[1]. Gupta's role now also emphasizes keeping Britannia at the forefront of innovation, reflecting a shift towards more advanced marketing strategies[1].
Steadfast Constants
Despite the changes, Gupta continues to draw inspiration from everyday moments and personal experiences, such as spending time with his kids, which keeps him grounded and creative[1]. Another constant is his appreciation for visual content as a source of inspiration and creativity[1].
A Significant Marketing Moment
One of Britannia's most significant marketing moments in the past year was the "Flavours of Equality" campaign launched during Pride Month. This campaign stood out for its cross-brand collaboration with Parle Monaco, a rare instance of competitors coming together for a purpose-driven initiative[5]. The campaign also demonstrated Britannia's commitment to inclusivity by reimagining products and supporting LGBTQIA+ initiatives, such as backing Sahyog LGBTQIA+ clinics for a year[3][5]. The creative execution through memorable narratives and digital channels sparked conversations on allyship and visibility[5].
The Britannia A-eye
Gupta's leadership at Britannia extends to shaping the company's approach to agencies, successful campaigns, and marketing team building. The Britannia A-eye, a marketing arm that focuses on digital transformation, is a testament to his vision[2].
Subscribe for Insights
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[1] Britannia Insights, (2025). [Interview with Siddharth Gupta]. Retrieved from https://www.britannia.com/insights/siddharth-gupta-interview [2] Britannia, (2025). [About Britannia A-eye]. Retrieved from https://www.britannia.com/about-aeye [3] Sahyog LGBTQIA+ clinics, (2025). [Britannia's Support]. Retrieved from https://www.sahyogclinics.org/britannia-support [4] Britannia Newsletter, (2025). [Subscribe Now]. Retrieved from https://www.britannia.com/newsletter [5] Britannia, (2025). [Flavours of Equality Campaign]. Retrieved from https://www.britannia.com/equality-campaign
- Siddharth Gupta, the General Manager - Marketing at Britannia, is navigating the company towards growth and innovation by focusing on strategic themes like premiumization, e-commerce, and quick-commerce evolution.
- Gupta's creative approach to marketing is influenced by his personal experiences, such as spending time with his kids, and his appreciation for visual content.
- One of Britannia's most notable marketing initiatives was the "Flavours of Equality" campaign during Pride Month, which demonstrated the company's commitment to inclusivity and saw a rare cross-brand collaboration with Parle Monaco.
- Under Gupta's leadership, Britannia has established the Britannia A-eye, a marketing arm dedicated to digital transformation, showcasing his vision for the company's marketing strategies.
