Smucker's Marketing Leader Steps Down from Position
J.M. Smucker Co. Announces Chief Marketing Officer's Retirement and Search for Successor
In a recent development, Gail Hollander, the current Chief Marketing Officer (CMO) of J.M. Smucker Co., has announced her retirement effective April 2026. The company is currently conducting a search for her replacement.
Hollander, who has served as the CMO since 2023, has been instrumental in building J.M. Smucker's brand-building model. Under her leadership, the company transformed its brand-building model, elevated creative execution, and enhanced media strategy.
Prior to joining J.M. Smucker Co., Hollander spent 20 years at Publicis Group, where she held the position of president and group client lead. At Publicis Group, she managed the client relationship with J.M. Smucker Co.
In a statement, Hollander expressed pride and humility regarding the impact her team had on the company's brands and categories. She also mentioned that under her leadership, J.M. Smucker Co. has developed a powerful marketing organization that has supported the growth of many of their iconic brands.
The company's fourth quarter and full fiscal year results were shared in June. Net sales dipped 3% during the quarter that ended on April 30 but rose 7% for the full fiscal year.
Mark Smucker, the CEO and Chair of J.M. Smucker Co., stated that Hollander has been instrumental in building J.M. Smucker's brand-building model. He added that the company is well-positioned to continue building brands that consumers love.
Meanwhile, other changes are happening in the food industry. Krasdale Foods has made executive moves, with new appointments and expanded roles revealed across its key divisions. Acme Smoked Fish has promoted Rob Snyder to the position of CEO, with Eduardo Carbajosa set to retire.
In another development, Misfits Market's senior director discussed starting an own brand from scratch, being the leader in upcycled certified products, collaborative supplier partnerships, and more.
J.M. Smucker Co., based in Orrville, Ohio, is a leading marketer and manufacturer of consumer food and beverage products. The company's well-known brands include Smucker's, Folgers, Jif, Dunkin' Donuts, and more.
Recently, Smucker announced that it will remove FD&C colors from all of its consumer food products by the end of 2027. This move is part of the company's commitment to transparency and providing high-quality products to its consumers.
As Hollander prepares to retire, the search for her successor is ongoing. With her tenure marked by significant growth and transformation, the new CMO will have big shoes to fill.
[1] The J.M. Smucker Co. Announces Chief Marketing Officer's Retirement and Search for Successor
[2] J.M. Smucker's Gail Hollander to Retire in April 2026
[1] The upcoming successor of J.M. Smucker Co.'s Chief Marketing Officer will inherit a role that has significantly influenced the company's supply chain, including private label brands, food-and-drink products, and lifestyle categories.
[2] In the search for J.M. Smucker Co.'s new Chief Marketing Officer, the finance department will play a crucial role in securing a experienced executive who can seamlessly integrate into their business operations and careers.
[3] As a potential successor to J.M. Smucker's Chief Marketing Officer, one should be ready to uphold the company's brand-building model, continuity in creative execution, and sound media strategy, while also aiming to drive further growth in their food-and-drink product line.
