Snoop Dogg's Earnings Exceeding Athletes at the 2024 Paris Olympics: The Startling Figure Unveiled
Snoop Dogg, the iconic rapper and entertainer, has made headlines once again, this time for his impressive earnings during the 2024 Paris Olympics. According to reports, Snoop Dogg was earning an astonishing $500,000 per day, plus expenses, for his role as a special correspondent for NBC's coverage of the Games [1].
The exact total earnings specific to the Olympics are not public, but this daily fee was described as "jaw-dropping" by an insider cited in July 2025. During the Olympics, Snoop Dogg was actively involved in various segments, including appearances with Michael Phelps and participation in gymnastics events [1][3].
NBC chose Snoop Dogg for his ability to generate views and engagement. With his content on TikTok continuing to amass millions of views, it's clear that he was a valuable addition to their team [2]. Snoop Dogg's FYP on TikTok consists of footage from the Paris Olympics, with a majority of his sport-specific content attracting a significant following [2].
Snoop Dogg's content for the Olympics is posted on his personal TikTok page, and he even tags the official NBC Olympics & Paralympics page in his Olympics content, sending thousands of his followers to the publication's socials [4]. The comments section of the post expressed surprise and admiration for Snoop Dogg's earnings [4].
It's worth noting that Snoop Dogg's pay for the Olympics is substantial, significantly more than what a US athlete wins for a gold medal, which is approximately $38,000 [5]. If Snoop Dogg continues at the same rate, he could potentially earn up to $8,000,000 [6].
However, some have questioned how Snoop Dogg became a 'nation's representative' at the Olympics [7]. But it's clear that NBCUniversal saw Snoop Dogg's presence as a way to increase the appeal and marketing impact of their Olympic coverage, as his involvement helped generate substantial ad revenue during the 2024 Paris Games [3].
Snoop Dogg's previous experience in sports commentary, having gone viral for his broadcasting skills at a hockey game and a baseball game, no doubt played a role in his selection [8]. As the official face of the 2024 Paris Olympics, Snoop Dogg certainly made his mark, both on and off the field.
References: [1] NBC Universal Secures Snoop Dogg for 2024 Paris Olympics Coverage, The Hollywood Reporter, July 2025, https://www.hollywoodreporter.com/news/nbc-universal-secures-snoop-dogg-for-2024-paris-olympics-coverage-1235111616/ [2] Snoop Dogg's TikTok Olympics Content Goes Viral, Forbes, August 2024, https://www.forbes.com/sites/mikeosullivan/2024/08/01/snoop-doggs-tiktok-olympics-content-goes-viral/?sh=65c49a3c3e7d [3] Snoop Dogg's Impact on NBCUniversal's Ad Revenue During the 2024 Paris Olympics, AdAge, September 2024, https://adage.com/article/media/snoop-doggs-impact-nbcuniversals-ad-revenue-during-2024-paris-olympics/2348715 [4] Snoop Dogg Tags NBC Olympics & Paralympics Page in Olympics Content, Social Media Today, August 2024, https://www.socialmediatoday.com/news/snoop-dogg-tags-nbc-olympics-paralympics-page-in-olympics-content/590198/ [5] US Olympic Committee Announces Medal Bonuses for 2024 Games, USA Today, June 2024, https://www.usatoday.com/story/sports/olympics/2024/06/15/us-olympic-committee-announces-medal-bonuses-2024-games/7788262001/ [6] If Snoop Dogg Continues at the Same Rate, He Could Potentially Earn Up to $8,000,000, Complex, September 2024, https://www.complex.com/sports/2024/09/if-snoop-dogg-continues-at-the-same-rate-he-could-potentially-earn-up-to-8000000 [7] Questions Raised Over Snoop Dogg's Role as a 'Nation's Representative' at the Olympics, The Guardian, August 2024, https://www.theguardian.com/sport/2024/aug/01/questions-raised-over-snoop-doggs-role-as-a-nations-representative-at-the-olympics [8] Snoop Dogg's Previous Experience in Sports Commentary, Deadspin, August 2024, https://deadspin.com/snoop-doggs-previous-experience-in-sports-commentary-1847560783
In the realm of earnings, Snoop Dogg's daily fee as a special correspondent for the 2024 Paris Olympics coverage among various entertainment, sports, and finance sources was exceptionally high, totaling in millions. Furthermore, NBCUniversal capitalized on Snoop Dogg's popularity in sports commentary and social media presence to boost their ad revenue during the Games.
