Spark Foundry, the Media Agency of the Year in the US, propels their business with a potent engine, leading to a remarkable year.
Publicis Media Secures $7 Billion in New Business in 2021, Outperforming Industry Peers
In a remarkable year for the advertising industry, Publicis Media, a division of Publicis Groupe, reported significant success in securing new business. According to COMvergence's 2021 new business report, the company won a total of nearly $7 billion in new accounts.
This impressive figure places Publicis Media at the forefront of the industry, with the net value of its new business, when accounting for retained and lost accounts, exceeding that of other media groups.
Some of the high-profile clients that joined Publicis Media in 2021 include Walmart, automaker Stellantis, and fast-food giants McDonald's. McDonald's switched its media account from Omnicom to Publicis Media's Starcom, securing a $700 million account.
Starcom's win marked a significant addition to Publicis Media's new business portfolio in 2021, which also included unspecified clients. Zenith and Spark Foundry, other agencies under Publicis Media, also secured significant accounts, although the specific details of these accounts were not disclosed.
The $7 billion in new business won by Publicis Media in 2021 represents a significant increase from previous years, as the company had a successful year overall. This growth is a testament to Publicis Media's strategic approach and its ability to deliver results for its clients.
However, despite the success in 2021, information regarding the top performing agencies within Publicis Media for new business acquisitions, as well as the exact revenue generated by these agencies from those acquisitions that year, remains elusive.
The search results do not provide specific details about these matters, focusing instead on Publicis Groupe's overall revenue growth and recent acquisitions in 2024-2025, such as the acquisition of sports marketing agencies Bespoke and Adopt, or p-value Group with estimated yearly revenue of $60-80 million.
Despite this lack of specific data for 2021, the success of Publicis Media in securing high-profile clients and significant new business is clear. The company's performance in 2021 sets a high bar for the future, and it will be interesting to see how Publicis Media continues to grow and evolve in the coming years.
- Publicis Media's impressive $7 billion in new business in 2021 demonstrate their dominance in both the advertising and finance sectors.
- In the competitive landscape of the business world, Publicis Media's performance in securing high-profile clients and significant new business has set a benchmark for future industry success.
