Strengthening Presence in Europe's Elite Fashion Market with Our Branded Clothing Products
Vietnamese businesses made a strong impression at the Paris Première Vision 2025, an international fashion trade fair in France, showcasing their adaptability to the EU's evolving standards and their commitment to sustainability. Over 1,500 exhibitors, including the Textile and Apparel Association (VITAS) and eight leading Vietnamese enterprises, participated in the event, which attracted approximately 70,000 visitors. The fair, held from September 16-18 at the Paris Nord Villepinte Exhibition Centre, served multiple market segments and featured a wide range of products, including denim, knitwear, women's, and children's fashion. The central theme of this year's trade fair was Innovation & Technology. Le Minh Phuong, Senior Specialist at the France-Vietnam Chamber of Commerce and Industry, highlighted the organisers' high valuation of Vietnam's potential, while the French Chamber of Commerce and Industry (CCIFV) also expressed its appreciation for Vietnam as a supplier for the European market. Our Vietnamese Ambassador to France, Dinh Toan Thang, noted that Vietnamese businesses have adapted well to the EU's rigorous requirements on sustainability, supply chain transparency, labour practices, and environmental standards. Truong Van Cam, Vice Chairman and Secretary-General of VITAS, emphasized Europe, and particularly France, as an untapped market for Vietnamese garments. Representatives from the Paris Première Vision 2025 organising committee also met with Vietnamese businesses at the trade fair. The name of the VITAS member who gave the lecture at Paris Première Vision 2025 is not found in the provided search results. This was the second time VITAS has taken part in Paris Première Vision 2025. The participation of Vietnamese businesses in such events presents opportunities for them to diversify markets amid difficulties in the US stock market. The success of these businesses in meeting the stringent international standards set by Paris Première Vision 2025 underscores their potential for growth in the European market.
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