Business Tech News: Don't Rely Blindly on ChatGPT Search
Tech News in Business Sphere: A Tech Journalist Alerts against Relying on ChatGPT Search, Temporarily Speaking
This week, there were several key developments in business tech news that you might have missed. Here are five of them and how they could impact your business:
1 – Business Tech News: Don't blindly trust ChatGPT Search and always double-check its findings.
A report by Columbia's Tow Center for Digital Journalism raised concerns about the accuracy of ChatGPT Search. The study found that ChatGPT Search sometimes provided incorrect or misleading information, attributing quotes to the wrong sources and not indicating when it failed to retrieve accurate information. The developers of ChatGPT advise users to verify any information they find through the search tool by checking the sources themselves. (Source: ZDNet)
Why this is important for your business:
While ChatGPT Search and other AI tools can be helpful, it's important to approach them with a critical eye. Always double-check the information you find from these sources and cross-reference it with multiple sources to ensure its accuracy.
2 – Business Tech News: TikTok warns that a potential ban could cost U.S. small businesses and creators $1.3 billion in revenue in the first month.
The ongoing controversy over TikTok's potential ban in the United States could have significant financial consequences for small businesses and creators. If the ban goes into effect on January 19, 2025, TikTok estimates that it could cost U.S. businesses up to $1.3 billion in revenue in the first month. TikTok is currently seeking a temporary injunction to delay the ban while it appeals to the Supreme Court. (Source: CNBC)
Why this is important for your business:
If your business relies on TikTok for marketing or revenue generation, it's important to be aware of the potential impact of a ban. You should consider having a contingency plan in place to ensure that you can continue reaching your audience and generating revenue.
3 – Business Tech News: Small businesses report hiring success and increased employee satisfaction using generative AI.
In a survey by management platform Gusto, 57 percent of small business owners reported experimenting with generative AI, and one in four had incorporated it into their operations. The most common uses for AI were marketing and customer service, including chatbots. Of those using AI, 45 percent reported hiring success and increased employee satisfaction. However, 43 percent of small businesses had not considered using AI due to lack of awareness or resources. (Source: gusto)
Why this is important for your business:
Generative AI has the potential to improve hiring and employee satisfaction for small businesses. However, it's important to be aware of the resources and knowledge required to implement it effectively. Consider learning more about generative AI and how it could benefit your business.
4 – Business Tech News: Amazon and Intuit partner to provide financial management tools to sellers.
Amazon and Intuit announced that they are partnering to integrate QuickBooks into Amazon Seller Central. The integration, set to launch in mid-2025, will provide third-party sellers with comprehensive financial management tools, including real-time insights into profitability, cash flow, inventory, and tax estimates. Sellers will also have access to personalized loans through QuickBooks Capital directly from Amazon Seller Central. (Source: CNBC)
Why this is important for your business:
If you're a third-party seller on Amazon, this integration could make it easier to manage your finances and potentially access loans. Consider exploring the options available through QuickBooks and Amazon Seller Central to see if they could benefit your business.
5 – Business Tech News: OpenAI launches Sora video generator for all users.
OpenAI, the company behind the popular AI chatbot ChatGPT, has launched Sora, a video generation tool that uses AI to create custom videos based on text inputs. The tool is free to use and can create videos in multiple languages and on a variety of topics. (Source: The Verge)
Why this is important for your business:
If you're looking to create custom videos for your business, Sora could be a useful tool. You can use it to create videos in multiple languages, which could help you reach a wider audience. Consider trying it out to see if it's a good fit for your business needs.
OpenAI has unveiled its latest innovation, dubbed 'Sora', which is an AI-driven video generator. Users can create videos lasting up to 20 seconds, with resolutions reaching 1080p. This tool caters to diverse aspect ratios and enables users to incorporate their personal images and videos. An improved interface makes it simpler to formulate prompts and manage video projects. Preliminary feedback suggests that while Sora delivers impressive outcomes, it still encounters challenges such as unrealistic physics and occasional inaccuracies. Currently, Sora is accessible to ChatGPT Plus and ChatGPT Pro subscribers. (Credit: Gizmodo)
Why this is important for your enterprise:
This development is noteworthy. There exist numerous lesser-known and dubious AI applications that assert the ability to generate videos from text, but Sora surpasses them in power and versatility. OpenAI took time to launch this product to ensure it achieved a certain level of credibility. For creators, this tool is revolutionary. For businesses, Sora serves as a top-notch platform for producing marketing, training, and technical content.
I regularly share five relevant business tech news updates that could potentially influence your company, every Sunday.
After experiencing the power of Sora, OpenAI's AI-driven video generator, businesses can now create high-quality marketing, training, and technical content with ease. Although the tool still needs improvement in areas such as realistic physics and accuracy, it outperforms its competitors in the market. Sora is currently exclusive to ChatGPT Plus and Pro subscribers.
While you're using advanced AI tools like Sora for video generation, it's crucial to remember the importance of fact-checking. A report by Columbia's Tow Center for Digital Journalism highlights concerns about ChatGPT's Search accuracy, revealing instances of incorrect or misleading information. To maintain your business's trust and credibility, double-check any data obtained through AI tools and cross-reference it with multiple sources.
The ongoing controversy surrounding TikTok's potential U.S. ban comes with significant financial consequences for small businesses and creators. With TikTok estimating up to $1.3 billion in revenue loss for U.S. businesses in the first month of a ban, preparing a contingency plan is necessary – especially if you rely on the platform for marketing or revenue generation.
As Amazon and Intuit join forces to provide comprehensive financial management tools to sellers, take advantage of this integration between QuickBooks and Amazon Seller Central by mid-2025. This partnership offers real-time insights into profitability, cash flow, inventory, and tax estimates for third-party sellers, as well as access to personalized loans through QuickBooks Capital within Amazon Seller Central.
In light of these advancements, continually educate yourself and explore the use of generative AI to improve hiring and employee satisfaction for your small business. According to surveys, 45 percent of small businesses using AI have reported hiring success and increased employee satisfaction. Despite the necessary resources and knowledge to implement AI effectively, new opportunities are emerging in the business technology landscape that could benefit your business.
