Skip to content

Tezcan serves as the head of corporate communications within the DACH region at fashion retailer SHEIN.

Basak Tezcan was appointed as the Head of Corporate Communications for the DACH region of SHEIN, the global fashion and lifestyle retailer based in Singapore, starting from July 2024. In this position, she handles the company's corporate communications. Prior to this, she held roles as a...

Tezcan serves as the head of corporate communications for DACH region at the fashion retail giant,...
Tezcan serves as the head of corporate communications for DACH region at the fashion retail giant, SHEIN.

Tezcan serves as the head of corporate communications within the DACH region at fashion retailer SHEIN.

In the dynamic world of global business, Basak Tezcan stands out as the Head of Corporate Communications DACH at SHEIN, a renowned fast-fashion retailer. Based in Singapore, SHEIN's headquarters is a testament to the company's extensive global reach and presence.

Basak Tezcan's career in communications spans across various industries, having held positions at tech giants such as Meta and Airbnb, as well as retail powerhouse Zalando, before joining SHEIN in July 2024. Her role at SHEIN involves overseeing the company's communications strategy, ensuring that SHEIN's voice is heard clearly and effectively in the global market.

Prior to her role at SHEIN, Basak Tezcan held positions as Communications Manager and Spokesperson at Airbnb, Meta, and Zalando. These roles have undoubtedly honed her skills in managing communications for global companies, preparing her well for her current role at SHEIN.

While detailed information about Basak Tezcan's career path before joining SHEIN is not extensively available, it is known that she has been responsible for SHEIN's communications since July 2024. Her tenure at SHEIN marks an exciting chapter in her career, as she navigates the challenges and opportunities presented by the fast-paced fashion industry.

For a more comprehensive profile or career history, it is recommended to check professional networking sites like LinkedIn or official company releases directly. These resources often provide detailed career timelines for corporate roles such as Basak Tezcan's at SHEIN.

In conclusion, Basak Tezcan's career in communications has been marked by versatility and adaptability, qualities that have served her well in her current role as the Head of Corporate Communications DACH at SHEIN. As she continues to oversee the communications of this global fashion and lifestyle retailer, we can expect to see her make significant contributions to the industry.

  1. Basak Tezcan's diverse communications background, spanning tech giants like Meta and Airbnb, retail powerhouse Zalando, and now fast-fashion retailer SHEIN, has positioned her to influence not only the business sector but also lifestyle and fashion-and-beauty industries.
  2. As the Head of Corporate Communications DACH at SHEIN, Basak Tezcan's role extends beyond traditional business communication, encompassing the marketing and promotion of a globally recognized fashion and lifestyle brand.
  3. With her extensive experience in communications and her current role at SHEIN, Basak Tezcan's career trajectory is a testament to the synergy between finance, business, and the increasingly interconnected world of fashion, lifestyle, and careers.

Read also:

    Latest