Three Offices Combine to Launch West BBDO Collaboration
Gearing up for Greatness: West BBDO Takes Shape
Brace yourselves, folks! BBDO, the renowned ad agency, has decided to shake things up by merging its Los Angeles, San Francisco, and Dallas offices under the new name,West BBDO. This isn't just a name change, it's a game-changer.
Matt Miller, who's no stranger to the spotlight, will steer the ship as the CEO and CCO of West BBDO. He'll remain rooted in LA, but his influence will stretch far and wide. The formation of West BBDO is the culmination of a realization, Miller shared with ADWEEK, that "we have to do things differently."
The union of these offices brings together a powerful team of 175 individuals, each bringing their unique skills to the table. The trio was previously responsible for servicing big-time clients like Meta's WhatsApp, MegaMex Foods, WaterWipes, and Thinx.
What's the big deal, you ask? Well, when you blend the optimistic vibes of LA, the tech-savvy spirit of San Francisco, and the steadfast determination of Texas, you've got a recipe for success. Each office brings its own strengths—LA's fame and optimism, San Francisco's innovation and technology, and Texas' grit—to create an offering that stands out at scale.
And let me tell ya, clients are already feeling the love. AAA and Genentech have already hopped aboard the West BBDO train as creative agency of record.
But this isn't just about three offices. West BBDO is about creating a broader perspective, one that can churn out bigger, more universal ideas. Miller plans to indoctrinate the whole of West BBDO with the best qualities of each location, so we can see the world through more eyes.
Speaking of eyes, Texas is getting plenty of attention. With more businesses setting up shop there and the state becoming the new economic hub of the U.S., positioning BBDO more strongly in Texas is a smart move, if you ask me. Miller hopes to start exploring Texas as a pitch hub, capitalizing on the state's untapped potential.
West BBDO isn't just about consolidation; it's an experiment that BBDO hopes to roll out in other markets. If it works, they plan to apply it globally, providing more flexibility in opportunity and talent. After all, bigger ideas need a bigger perspective, and what better way to get it than by combining forces?
Now, I know you're wondering about logistical challenges. Miller admitted there were some, but he found that once people started working on the same brands and assignments together, things began to click. It might have been trickier than he anticipated, but it was worth it in the end.
The formation of West BBDO comes at a time of consolidation in the agency space. Omnicom's acquisition of rival holding company IPG is just one example. As the media landscape evolves, agencies are adapting to changes by consolidating and aligning with global trends.
Miller was quick to reassure employees that West BBDO is growing and doing well, even if he declined to share revenue figures. This move, he said, is all about BBDO taking a hard look at itself, identifying its strengths, and seizing opportunities for change.
So here's to West BBDO, a combination of three offices, a dozen minds, and an unquenchable thirst for doing big things. Let's see where this journey takes us!
- The merger of BBDO's Los Angeles, San Francisco, and Dallas offices under the name West BBDO, as mentioned, signals a shift in the industry, as it brings together 175 individuals with unique skills, such as those who previously serviced big-time clients like Meta's WhatsApp and Genentech.
- In light of the industry's consolidation trend, the formation of West BBDO could be a response to changes in the media landscape, as seen in Omnicom's acquisition of IPG.
- By positioning BBDO more strongly in Texas, West BBDO is tapping into the state's growing economic potential, which could provide an untapped source of talent and opportunities.
- Matt Miller, the CEO and CCO of West BBDO, aims to create a broader perspective within the agency, blending the optimism of LA, the innovation of San Francisco, and the grit of Texas to churn out bigger, more universal ideas.
