Tractor Supply Company collaborates with Field & Stream in offering goods in both physical stores and online platforms.
Tractor Supply, a leading retailer of farm and rural lifestyle products, is set to begin selling hunting and outdoor products in partnership with Field & Stream, both online and in stores across the United States, starting from June. This partnership marks the first physical retail collaboration since the brand was acquired.
The collaboration will see the introduction of a wide range of Field & Stream products, including gun safes, hunting blinds, deer feeders, game cameras, and more, over time. This expansion is expected to enhance Tractor Supply's offerings in the outdoor recreation sector.
However, as of August 20, 2025, there is no publicly available information regarding a current retail collaboration between Field & Stream and Tractor Supply Company or the introduction date of an exclusive apparel collection from this partnership. Recent communications and financial reports from Tractor Supply do not mention such a collaboration or any related apparel launch.
Meanwhile, Tractor Supply has entered into a multiyear licensing deal with Field & Stream, as stated in a Wednesday press release. The larger collection of Field & Stream products will arrive in stores and online this November, with more products being introduced this fall.
In a separate development, Tractor Supply has withdrawn its carbon-emission goals and stopped support for Pride events and voting efforts. The retailer has also eliminated diversity, equity, and inclusion roles. These moves have sparked a wave of backlash on social media and criticism from organisations such as the National Black Farmers Association.
In January 2024, Morgan Wallen, Eric Church, and a group of brand builders purchased the retail side of Field & Stream from Dick's Sporting Goods. Dick's Sporting Goods had been moving away from the Field & Stream banner and instead investing in concepts like Public Lands and House of Sport.
Tractor Supply has announced plans to open 90 new locations per year, beginning this year, to reach its goal of 3,000 U.S. locations. The company's expansion is expected to create job opportunities and strengthen its presence in the rural market.
As the partnership between Tractor Supply and Field & Stream unfolds, it will be interesting to see how it impacts the retail landscape and consumer behaviour in the outdoor recreation sector. Stay tuned for updates on the exclusive apparel collection, scheduled to be introduced next year.
- The collaboration between Tractor Supply and Field & Stream, following the latter's acquisition, will see the introduction of a wide range of products such as gun safes and hunting blinds, and eventually, an exclusive apparel collection.
- Amidst this partnership, Tractor Supply has entered into a multiyear licensing deal with Field & Stream, aiming to introduce a larger collection of products in stores and online by November this year.
- Despite the trading of Field & Stream's retail arm, the business sector has been rejuvenated with Tractor Supply's decision to open 90 new locations per year, strengthening its presence in the rural market and creating job opportunities.
- Meanwhile, the future of Field & Stream's business relationship with Tractor Supply and the launch of the exclusive apparel collection remain uncertain, with no publicly available information before August 2025.
