Transit operator Transdev Sydney initiates a safety awareness initiative for the public
During the school holidays in Sydney, Transdev Sydney, the operator of the city's light rail network, has launched a public safety initiative aimed at promoting safe travel behaviours around light rail vehicles and tram tracks. The campaign, titled "Don't Run the Risk", is a collaborative effort with Transport for NSW.
The campaign was initiated due to a series of near misses and collisions on Sydney's light rail network. Incidents involved pedestrians walking into the path of oncoming light rail vehicles, and some also involved pedestrians crossing the tracks during red lights.
The campaign will be visible in various locations, including social media platforms, and will be disseminated through other customer channels. It is intended to reach a wider audience, including visitors and locals who may be unfamiliar with light rail safety. Some of these visitors may not be aware of the dangers of not following safety rules near light rail vehicles.
The "Don't Run the Risk" campaign will be expanded across the light rail network. It continues to focus on educating pedestrians and road users about the importance of safety around light rail vehicles and tram tracks. By following safety rules, such as not running across tram tracks or ignoring signals, collisions and injuries can be prevented.
For exact details such as campaign messaging, methods used (e.g., ads, signage, social media), launch date, and safety tips emphasized in "Don't Run the Risk," we recommend checking Transdev Sydney's official website or local transport authority communications.
The near misses and collisions on Sydney's light rail network highlighted the need for such a campaign. Many of these incidents involved pedestrians who were either distracted or unaware of the approaching light rail vehicles. The "Don't Run the Risk" campaign is a timely reminder for everyone to prioritise safety around light rail vehicles and tram tracks.
The "Don't Run the Risk" campaign, extended across the light rail network, aims to educate not only locals but also visitors about safety around light rail vehicles and tram tracks, particularly in the finance and transportation sectors. The initiative, being visible in various locations including social media platforms, emphasizes the importance of following safety rules, such as not running across tram tracks or ignoring signals, to prevent collisions and injuries, which are prevalent issues in the industry.
