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U.S. Distribution of Avid's Live Sound Portfolio Given to Act Entertainment

Businesses to Showcase Collaborative Venture at InfoComm 2025 Event

Businesses to showcase their collaboration at InfoComm 2025 event
Businesses to showcase their collaboration at InfoComm 2025 event

Rockin' the Live Sound Scene: ACT Entertainment and Avid Team Up for US Domination

U.S. Distribution of Avid's Live Sound Portfolio Given to Act Entertainment

ST. LOUIS - It's a game-changer for the live sound industry! ACT Entertainment, known for their premium brand muscle, will now be the U.S. distributor for Avid's top-notch live sound portfolio. This partnership, set to shake up the American market, is a testament to Avid's dedication to the professional live sound community [1][2].

In a joint statement, the power duo shared that this exciting alliance redefines Avid's U.S. strategy and signifies their unwavering support to the professional live sound community. ACT Entertainment have a knack for creating robust infrastructure and market presence for brands like Ayrton, MA Lighting, and PK Sound, and this new partnership is a strategic move to beef up their live sound technology portfolio [1][2].

"Partnering with Avid is another giant leap in our mission to construct the ACT Entertainment portfolio with world-class technology across different entertainment tech categories," proclaimed ACT CEO Ben Saltzman [1][2]. "We've always admired Avid's zeal for innovation, and we believe this collaboration sets off a thrilling chapter for both Avid and ACT Entertainment. Together, we have some of the most passionate professionals in the world, ready to serve our joint customer base."

Avid's VENUE S6L System, hailed as the go-to digital mixing console for the world's powerhouse touring artists, will be amongst the products that ACT will proudly represent [1][2]. This powerhouse system boasts a stellar reputation for flexibility, dependability, and exceptional sound quality.

Recent discussions between the two companies at ACT's Cincinnati location focused on simplifying distribution processes to ensure that every customer enjoys a seamless, plug-and-play Avid experience from the get-go [1][2]. Avid CEO Wellford Dillard expressed his excitement, saying, "Collaborating with ACT Entertainment arms us to deliver the resources live sound pros need to deliver unparalleled performances [1][2]. ACT shares our passion for innovation and excellence. Together, we'll not only distribute superior live performance solutions but construct a more reactive and responsive experience for the live sound community. ACT's expertise and infrastructure will help us deliver our VENUE systems with the speed and support our customers expect."

At InfoComm 2025 from June 11 to 13, the Avid VENUE | S6L will be on display at ACT's booth—Booth 3943 and Demo Room W224C—alongside ACT's other dazzling live entertainment solutions [1][2]. For further details, please visit: avid.com/products/venue-s6l-system.

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  1. In the partnership between ACT Entertainment and Avid, the emphasis on 'content' and 'digital' is evident, as they join forces to distribute Avid's digital live sound portfolio.
  2. With ACT Entertainment's expertise in 'production' and 'infrastructure', Avid's VENUE S6L System, known for its 'cloud' capabilities, will now be seamlessly distributed to customers, ensuring a top-notch 'technology' experience.
  3. As part of this collaboration, financial aspects also come into play, with ACT Entertainment helping Avid to distribute superior live performance solutions effectively, thus strengthening their 'business' relationships.
  4. The NAB Show in the future will provide a platform for showcasing the pair's joint offering, with the Avid VENUE | S6L on display at ACT's booth.
  5. This union between ACT Entertainment and Avid is poised to revolutionize the 'finance' and 'business' landscape of the live sound industry, promising to deliver unparalleled performances and an innovative customer experience.

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