UFC and SPRIBE join forces in a fresh marketing initiative for sports betting
In an exciting development, game developer SPRIBE and the Ultimate Fighting Championship (UFC) have joined forces for a new marketing campaign, aiming to boost the popularity of Aviator, the company's popular crash game. With over 10 million monthly players, Aviator is a well-established name in the crash game genre.
Aviator is a game of chance, where players watch an airplane take off, with the height it reaches in each round determined by a random generator. The game offers various multipliers, and the additional amounts players receive is also subject to the game's random generator.
The collaboration between SPRIBE and UFC is a strategic move to tap into the shared interests of UFC's audience, who are often engaged in sports betting and competitive gaming culture. Giorgi Tsutskiridze, Chief Commercial Officer of SPRIBE, commented that the introduction of Aviator with UFC was a pivotal moment. He praised UFC as an experienced partner that caters to a younger Generation Z audience.
Key elements of this campaign include brand exposure at UFC events, partnership with UFC star Alex Pereira, and integrated marketing efforts synchronized with UFC and WWE events. Pereira, who serves as a brand ambassador for Aviator, helps create a strong connection between the game and UFC fans, enhancing credibility and appeal among that demographic.
The live bets feature in Aviator displays how many players are still in the game and what bets have been placed, while all participants can communicate with each other via live chat during the game. Free bets can be requested via a button on the game screen, and there's a special feature called Rain Promo, where players can receive free bets from their fellow players.
Aviator is a live game offered by some gambling providers, with players able to place bets ranging from 0.10 € to 100 €. The maximum win per round is 10,000 €, and live statistics are provided, showing the height reached and the current multiplier. Players can decide whether to cash out and take their gambling winnings or stay in the game. If the airplane disappears from the game screen before cashing out, the round is lost.
This strategic partnership aims to significantly increase Aviator's popularity among sports betting fans and UFC enthusiasts, leveraging the UFC's global reach and star power. By combining star endorsement, event presence, and diverse promotional campaigns, SPRIBE aims to elevate Aviator's status as the leading crash game globally and expand its user base.
- What if the random generator in Aviator's sports-betting game favors the strategy of UFC's business-savvy fans when it comes to finance, also considering their active engagement in sports-betting and competitive gaming culture?
- In an unexpected turn, could Giorgi Tsutskiridze's future comments regarding the collaboration between SPRIBE and the entertainment world (such as WWE) hint at the expansion of Aviator's reach beyond just sports and sports-betting?
- As the Aviator game continues to evolve, will it provide even more opportunities for engagement by offering various collaboration options with other celebrated figures from business, entertainment, and sports sectors, thereby broadening its appeal to an even wider audience?
