Ulta appoints long-standing company associate for chief marketing position
Ulta Beauty's shaking up its top dogs, announcein' Kelly Mahoney as the new Chief Marketing Officer, according to a LinkedIn post the other day. Mahoney's gonna steer the ship, handling the beauty chain's brand strategy, innovation, customer engagement, and growth.
10 years with Ulta under her belt, Kelly's a true believer in the company's culture, passionately driving its brand purpose and unleashing beauty's limitless possibilities for everyone.
She's sliding into the role previously held by Michelle Crossan-Matos, who jumped ship from the Chief Marketer post last month. Ulta's yet to comment on the exact dates that Mahoney stepped in and Crossan-Matos bailed out.
All this C-suite changes happened about a month and a half since Dave Kimbell hung up his CEO hat, with Chief Operating Officer Kecia Steelman takin' the heap. Ulta hasn't named a replacement for Steelman's old spot since then, but Chief Store Operations Officer Amiee Bayer-Thomas got a new title – Chief Retail Officer – back in January. The website also mentions a chief supply chain officer, Erik Lopez, who hopped onto the role last year.
Aside from those moves, Chief Technology and Information Officer Mike Maresca became Chief Technology and Transformation Officer in January. Monica Arnaudo, the Chief Merchandising Officer, plans to retire this spring. Ulta search results even show they replaced the long-standing Chief Financial Officer last year. With all these executive shuffles, Ulta's upper echelon's seein' some serious transformation. Out of the nine C-suite members listed on their website, six joined within the last year.
[1] - Source: Ulta Beauty's Investor Relations website[4] - Source: Glossy.co article entitled, "Ulta Beauty names Kecia Steelman as interim CEO" dated January 6, 2023.[5] - Source: Glossy.co article entitled, "Ulta Beauty's executive reshuffle" dated March 13, 2023.
- Ulta Beauty's CEO transition saw Dave Kimbell stepping down, with Kecia Steelman taking over as the interim CEO, as mentioned on the Glossy.co article dated January 6, 2023.
- Amiee Bayer-Thomas, the former Chief Store Operations Officer, was promoted to the position of Chief Retail Officer, a change that occurred in January, according to Ulta Beauty's Investor Relations website.
- Erik Lopez joined Ulta Beauty as the Chief Supply Chain Officer last year, as noted on Ulta Beauty's website.
- Mike Maresca, the Chief Technology and Information Officer, assumed the role of Chief Technology and Transformation Officer in January, as evidenced on Ulta Beauty's Investor Relations website.
- Monica Arnaudo, the Chief Merchandising Officer, has announced her plans to retire this spring, as per Ulta Beauty search results.
- With the new appointments of Kelly Mahoney as the Chief Marketing Officer and the replacement of the long-standing Chief Financial Officer last year, the executive leadership at Ulta Beauty is undergoing significant transformation, indicating a shifting tech, retail, finance, and marketing culture within the company's business and careers strategy.
