Underwear brand MeUndies appoints new leadership in sales department, naming an individual as the senior vice president.
MeUndies, the popular underwear brand known for its comfort, style, and sustainability, has made a significant move in its growth strategy by appointing Elizabeth Dunn as its new Senior Vice President of Sales.
Dunn, who brings over 15 years of experience in the fashion industry, joined MeUndies in late August. Prior to this, she held the position of Senior Vice President of Sales for Calvin Klein Intimates. Her extensive background, which also includes roles at PVH Corporation, will undoubtedly be an asset to MeUndies as it seeks to expand its wholesale presence.
In her new role, Dunn will be responsible for broadening MeUndies' product offerings and distribution approaches. This includes the introduction of new categories such as period panties and booty-shaping shapewear, offering inclusive sizing from XXS to 4XL to capture underserved markets, and leveraging dropshipping partnerships to improve shipping speed and quality control.
MeUndies CEO, Jonathan Shokrian, expressed his confidence in Dunn's ability to drive the brand's wholesale expansion. "Elizabeth's deep understanding of wholesale dynamics will be instrumental in helping us achieve our goal of expanding our wholesale presence," he said.
Dunn will report directly to MeUndies CFO, Sabah Mikha.
Ariel Stoddard, who previously worked for Fabletics as the General Manager, has also joined MeUndies. She has been appointed as the Chief Revenue Officer, while Caroline Nark, who was the Senior Director of Fabletics Scrubs, will take on the role of Vice President of Marketing at MeUndies.
MeUndies, which has raised over $50 million and sold over 33 million pairs of underwear in all 50 states and in 37 countries worldwide, offers its products through its website, Amazon, 20 Nordstrom locations, Von Maur stores, and Zappos.com. The brand's marketing focuses on sustainability, comfort, and trendy styles showcased on social media platforms like TikTok and Instagram.
With these strategic appointments and a revised strategy to seek more wholesale partnerships, MeUndies is poised for continued growth and success in the underwear market.
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