Unwanted Calls Persist Despite Swiss Ban: Deloitte Study
Despite a law banning unsolicited telephone canvassing, it remains widespread, according to a Deloitte study. The practice continues to trouble Swiss consumers, with nearly 44 percent receiving unwanted calls in 2024.
The law, aiming to reduce unwanted calls and regulate insurance intermediaries, was introduced in September 2024. It prohibits health insurance brokers from selling auto insurance by phone to new or recently insured customers. However, the ban has had little practical effect, as reported by Marcel Thom from Deloitte. Insurance carriers face fines of up to 100,000 francs for violations, yet enforcement remains unclear.
The study also revealed a lack of transparency. Of those who agreed to an interview after an unsolicited call, 70 percent did not receive the mandatory report. This suggests that brokers are not complying with the law's requirements.
The persistence of illegal telephone canvassing highlights the need for stricter enforcement and monitoring. While the law aims to protect consumers, its current implementation falls short. It is crucial for authorities to ensure compliance and penalise offenders to make the ban effective.
