US-based payment platform Checkout.com expands to its 'prime area', Canada, following rapid growth.
### Checkout.com Accelerates North American Expansion
In a move to strengthen its presence in the competitive North American payments market, UK-based digital payments giant Checkout.com has announced ambitious expansion plans. The company, which recently launched operations in Canada, aims to bring best-in-class payment solutions to merchants across the region.
#### Market Entry and Infrastructure Expansion
Checkout.com has officially launched direct acquiring services in Canada, enabling local merchants to process payments using the company's global infrastructure. This move gives merchants greater control over transaction data, improved authorization rates, and enhanced payment performance. The company has also opened a new office in San Francisco to better serve merchants across the United States, its fastest-growing market.
In a bid to cater to the unique needs of Canadian and U.S. businesses, Checkout.com is developing market-specific payment solutions and plans to recruit top local payments talent to drive innovation and customer service.
#### Leadership and Organizational Focus
Zack Levine, appointed Head of Revenue for North America, leads the charge in capturing growth opportunities in the region. Under his leadership, Checkout.com aims to help more merchants meet the growing demand for digital commerce in North America. The company is also expanding its operations by hiring local experts to tailor solutions and support for Canadian and U.S. businesses.
#### Strategic Growth Strategies
Checkout.com offers a comprehensive payment flexibility, supporting all major credit/debit card networks, direct bank transfers, ACH, popular digital wallets, alternative platforms, and local Canadian payment options. The platform also offers advanced tools for merchants to reconcile payments efficiently, addressing a critical pain point for businesses of all sizes.
The company is capitalizing on market trends such as the surge in digital wallet usage, the growth of cross-border e-commerce, and the accelerating adoption of mobile commerce. Checkout.com emphasizes bringing enterprise-level payment solutions to businesses of all sizes, not just large corporations.
#### Long-Term Ambitions
Checkout.com aims to establish itself as the North American payments market leader by driving innovation in payment technology and continuously expanding its service offerings. The company is focused on long-term R&D to stay ahead in a highly competitive and complex payments landscape, ensuring it can adapt to evolving merchant and consumer needs.
The table below summarizes the key elements of Checkout.com’s North America strategy:
| Element | Details | |---------------------------|-------------------------------------------------------------------------| | Market Entry | Direct acquiring launch in Canada; expanded U.S. operations | | Leadership | Zack Levine as Head of Revenue, North America | | Product Offerings | Full payment flexibility, seamless reconciliation, local payment options| | Talent Strategy | Recruiting top Canadian payments talent | | Market Trends Focus | Digital wallet growth, cross-border commerce, mobile payments | | Long-Term Goals | Market leadership, payment tech innovation |
With these strategies in place, Checkout.com is poised to deepen its North American footprint through localized infrastructure, a broad and flexible payments platform, and a sharp focus on the evolving needs of both merchants and consumers in the digital economy.
Zack Levine, in a recent statement, emphasized that payment performance goes beyond access, including acceptance rates, conversion, latency, uptime, integration depth, geographic reach, and exceptional customer support. He added that Checkout.com is ready to help enterprise merchants capitalize on this trend.
Antoine Nougue, Chief Commercial Officer of Checkout.com, stated that Canada is a core region for the company's global expansion. He noted that Canada is the ninth-largest e-commerce market in the world, with nearly 30 million shoppers. Today's announcement, he said, is a critical part of Checkout.com's strategy to enhance its services for customers in Canada.
Checkout.com, originally established in 2009 as Opus Payments, has come a long way in its mission to power the global economy with a single, integrated payments platform. With its latest expansion plans, the company is set to make a significant impact in the North American payments market.
- In its quest to serve businesses more effectively, Checkout.com is developing technology-driven payment solutions tailored to the unique needs of Canadian and American markets.
- As part of its strategic growth, Checkout.com is expanding its presence in the North American business sector, leveraging technology to provide merchants with efficient, reliable, and technology-driven payment solutions.
