Utilize Twitter's Paid Services to Boost Your Business Advertising and Generate Income
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In the bustling world of social media, Twitter offers a platform for businesses of all sizes to connect with their audience. For medium to large businesses, high-cost campaigns like Promoted Trends are popular due to their exclusivity and vast reach [1]. However, for small businesses with limited resources, affordable marketing options are essential.
Enter organic Twitter marketing, a cost-effective approach that focuses on engaging, value-driven content. By posting concise tweets with strong calls-to-action, utilising images, videos, GIFs, and Twitter polls, small businesses can boost interaction and increase reach without a paid spend [3].
Optimising a Twitter profile is another crucial step. Clear communication of the brand, including links or CTAs that drive traffic or conversions, is key to attracting potential customers [3]. Scheduling and analytics tools like Buffer can help businesses post consistently at optimal times, track performance, and increase efficiency [1].
Leveraging Twitter’s features such as trending hashtags and participation in ongoing conversations can organically expand visibility. These strategies are low-cost or free alternatives to the more expensive paid options like Promoted Accounts, Promoted Tweets, and Promoted Trends, which are part of Twitter’s "Promote Products" suite [2].
Average costs for Twitter ads run approximately $0.50–$1.50 per click and $6–$9 per 1,000 impressions. For small businesses with tight budgets, these figures can be prohibitive [2]. Therefore, a strategic approach is advised. Small-budget paid campaigns focused on testing and optimization are recommended, with budgets typically allocating 15–30% toward paid social ads [2][5].
For small businesses looking to maximise their Twitter presence, the book "Ultimate Guide to Twitter for Business" offers an easy-to-understand guide. This comprehensive resource covers everything from generating leads and connecting with customers to optimising campaigns and measuring success [6]. Currently, the book is 60% off when using the code SOCIAL2021 through 5/27/21 [6].
Looking ahead, Twitter is set to offer more affordable advertising options for small businesses, allowing them to take advantage of its popularity and web traffic. As the platform continues to evolve, small businesses can expect even more opportunities to grow and connect with their audience.
References:
[1] Buffer (2021). The Ultimate Guide to Twitter for Business.
[2] Sprout Social (2021). Twitter Advertising Benchmarks: Average Costs, Clicks, and Impressions.
[3] Hootsuite (2021). The Complete Guide to Twitter Marketing for Small Businesses.
[4] Twitter (2020). Promoted Trends.
[5] HubSpot (2021). How to Calculate Social Media Advertising Budget.
[6] Wiley (2021). Ultimate Guide to Twitter for Business.
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