Volvo Boosts Electric Car Sales with Simplified Range and Fixed Prices
Volvo is streamlining its operations to boost electric car sales and solidify its position in the premium electric segment. The Swedish automaker is set to deliver cars more quickly with a simplified range and fixed prices. Meanwhile, it's merging its internal combustion engine (ICE) development and production with Geely, aiming to become a leader in the premium electric market by 2030.
Volvo's electric car sales in the UK and Europe dropped by 39% in March 2025, indicating a need for strategic changes. To combat this, Volvo is planning to launch at least six new electric models, including the EX30, EX60, ES60, and ES90. The company is also committed to selling only electric cars online by 2030, maintaining its entire 2,400-strong dealer network despite the shift to digital sales.
In a significant move, Volvo and Geely are merging their ICE development and production. This collaboration will see engines shared among their brands, including Lotus, Proton, Lynk & Co, and LEVC. The M252, a 1.5-liter four-cylinder mild-hybrid engine, is one such example developed jointly by Geely, Volvo, and Mercedes-Benz. However, as both companies focus on electrification, their combustion engine offerings will gradually decrease.
Volvo's strategic moves aim to enhance its electric car sales and solidify its position in the premium electric segment. With a simplified range, fixed prices, and a focus on online sales, the company is well-positioned to meet its 2030 goal of selling only electric cars. The merger of ICE development and production with Geely will also help both companies focus on their electric futures.
