Walko Food Acquires Meemee's Ice Creams, Enters Indian Artisanal Dessert Market
Walko Food Company, parent of NIC, has acquired Mumbai-based Meemee's Ice Creams. The acquisition marks Walko's entry into India's artisanal dessert market, valued at Rs 44,000 crore (approximately $5.33 billion) and projected to grow at a CAGR of 11% through 2028.
Meemee's Ice Creams is known for its youthful energy and innovative approach, aligning with Walko's vision. The acquisition brings unique formats like Toasties, Ice Cream Cakes, Roley's, and Tubsters to Walko's portfolio. Raj Bhandari, director at Walko, sees this acquisition as a strategic move towards dessert consumption trends. Meha Agarwal, founder of Meemee's, expects the deal to enable national scaling of the brand. The acquisition aims to strengthen Walko's urban market presence and enhance its digital-first and D2C distribution channels. Walko's products are currently available in over 100 cities, distributed through modern retail chains and quick-commerce platforms.
The acquisition of Meemee's Ice Creams by Walko Food Company brings together two innovative forces in the Indian dessert market. With Meemee's unique offerings and Walko's extensive distribution network, the deal is set to strengthen Walko's urban presence and drive growth in the digital and D2C channels.
Read also:
- Xiaomi's YU7 SUV Challenges Tesla's Dominance with Impressive Pre-orders and Features
- VinFast Partners with Castrol India for After-Sales Support in India
- Activist Wangchuk Sounds Alarm on Ladakh's Climate Crisis and Silenced Voices
- Railway line in Bavaria threatened by unstable slope - extensive construction site at risk
