Yannick Bolloré, CEO of Havas, Supports Ukrainian Employees in Exile, Halts Financial Commitments in Russia
In a move to navigate the challenges posed by the COVID-19 pandemic and position itself for future growth, Havas Group, a leading global advertising and communications company, announced a two-year recovery plan in late 2020. The plan, spearheaded by Yannick Bollore, Chairman and CEO of Havas Group, focuses on restructuring operations, investing in digital transformation, enhancing creative and media capabilities, and strengthening market presence through acquisitions and strategic partnerships.
According to Adweek, Yannick Bollore discussed the company's revenue expectations with the publication. Despite the initial expectations for 2021 being lower than those for 2019, the company aimed to stabilize revenue streams affected by the pandemic and lay the groundwork for a sustainable rebound in the advertising and communications sectors over the subsequent two years.
The efforts seem to be paying off. In 2021, Havas Group's net revenue increased by 9.2% compared to 2020, reaching $2.615 million, or 2.238 million euros. The organic growth of Havas Group's net revenues in the fourth quarter of 2021 was up 9.3%. This growth continued into 2022, with the company reporting a revenue of $2.735 million, or 2.341 million euros, marking an increase of 10.8% compared to 2021.
However, specific figures for Havas Group's 2019 revenue and the organic growth in the fourth quarter of 2020 were not provided in the given paragraph. Moreover, the exact details of the two-year recovery plan, such as financial targets, specific projects, or geographic focus areas, may require direct access to Havas Group communications or official press releases from that period.
Despite these gaps, Yannick Bollore's optimism remains. He expressed his expectation for a return to 2019 revenue numbers by around 2022, signalling a steady path towards growth for Havas Group in the post-pandemic world.
- The growth rate of Havas Group, as evidenced by their 2021 and 2022 revenue figures, suggests a successful implementation of their two-year recovery plan, which targeted industrial growth and centered on strategic financial decisions in the advertising and communications business sectors.
- Going forward, Havas Group is aiming to reach pre-pandemic revenue levels, as expressed by Yannick Bollore, with an expectation to regain the 2019 revenue figures by around 2022, signaling continued growth in the finance and business sector for the global advertising and communications company.
